Are you ready to divorce your value from your time, leverage your expertise and build your first or next online program – even if you’re starting from scratch, your email list is non-existent and the only thing you major in when it comes to this stuff is a BIG case of imposter syndrome?
Where your income isn’t capped by the number of hours in your day or the size of a team you are fairly sure you don’t even WANT.
And where you can scale your expertise and skills you already have into the type of successful, consistently profitable leveraged digital offering that creates ripple effects of impact for not only you, but also your students and their lives too.
But you’re starting from scratch, your email list is small or non-existent and you have no idea whether you have the expertise or skills to even come up with the right IDEA (let alone everything that follows);
or maybe
But it’s not leveraged, you’re maxed out, and you’re ready to create a scalable business or revenue stream online to divorce your time from your value and finally get some of that freedom you started this all for in the first place;
or maybe..
But it’s half baked and half finished, and you’re out of motivation and TIME to get the damn thing over the damn line (this stuff is harder than you thought). Or maybe you HAVE finished it, but selling it? Well, if the crickets chirping in your business bank account are any indication.. The sales aren’t exactly rolling on in.
And so it sits on the shelf for “another day” that never comes, and your current cycle of stuck-ness continues.
You don’t trust yourself to finally follow through;
You have no idea if you’ve missed the boat;
You have no idea how to craft an offer;
You have no idea how to stand out;
You’re not an expert in this stuff;
You don’t have a big audience;
You don’t have a course topic;
We’ve helped HUNDREDS of online founders kickstart their leveraged expertise-based online business.
Most were starting from scratch, and by the end?
Had a few hundred email subscribers, a kick-ass high value lead magnet, a successfully delivered digital course AND a few thousand in the bank to validate that YES, this is very much worth it, by the end.
Creating a leveraged online offer allows you to divorce your value from your time.
What that means, in practical terms, is that you’re able to leverage the incredible power of the Internet and your own IP to build expertise-based offers that don’t require you to work 40-hour weeks to deliver it.
To impact people at scale WITHOUT spending 17-hours a day on Zoom calls.
And to make real waves.. without every little impact being directly tied to the number of hours you work.
The Lifestyle Business Sweet Spot is our version of “online business success”; an endgame for online business owners who aspire to a chill, happy lifestyle business with high profit margins, working 5-hour days with a lean, remote team.
In other words?
A business that FEELS as good on the outside as it looks on the inside.
A business that swaps relentless scale at any cost for the ability to earn well and STILL live well.
A business that prioritises the flexibility to work Fridays, or take them off with your little ones.. the freedom to work from home, or from a cafe in Barcelona.. and a sense of FULFILMENT that doesn’t measure success simply by the dollars in your bank account and a never ending “revenue obsessed” finish line, but all by the ability to do work you enjoy and to optimise for time, freedom and happiness too.
Finally, fuelled by a distinct fear of “putting-yourself-out-there-itis” and a fear of coming off as salesy, a lack of sales flair and prowess results in the launch of the new offer falling flat and the creator feeling deflated, despondent and defeated.
Thanks to a distinct lack of experience in creating an irresistible offer, the founder eventually spends 90% of their time creating the product and 10% putting together the offer (two different things).
Without a deep understanding of packaging and positioning gram slam offers that stand out and sell out, they build a bland, commoditized offer that looks and feels like everything else on the market and wonder why no-one seems interested.
You don’t understand the tech or the design or how to stitch tools together, and spend 87 hours trying to get a landing page to connect to your email account.
A huge dose of perfectionism (with a generous side-dollop of imposter syndrome) starts to sneak in.
After hugely over-thinking the structure of the online offer they want to make to their non-existent audience, weeks and weeks (which turn into months and months) are spent building, deleting and re-building the bones of their offer.
The founder feels safer in “offer-tinkering” instead of ripping off the band-aid and getting the damn thing out there, and overthinks every single aspect of their offer, pulling it to pieces and reconstructing it 873 times.
Here’s how that usually goes:
The aspiring founder hears that they need an audience to launch to, and that the best way to do that is to grow an email list.
“Create a lead magnet!” – says everyone. So, they spend weeks trying to decide what to create, eons building it out, and long nights ripping their hair out trying to piece the tech together..
Only to launch a crappy PDF lead magnet 87 days later with stale, easily Googleable commodity-style info on the wrong topic.. Resulting in low sign ups, the WRONG people on their list and ultimately low sales when they finally try to sell to them.
Most aspiring online business owners get stuck here first, unsure about the direction to take and whether they have anything meaningful to offer the world.
Even if they’re already an established expert, they get stuck on the angle, and then the name.. and spend weeks and months in their own head, with increasing self-doubt the longer they spend in indecision.
Here are some of the common roadblocks that halt aspiring expertise-based businesses in their tracks, and so often stop them from achieving their desired business and life endgame.
It’s stumbling blocks like these that usually result in an aspiring expertise-based business owner spending upwards of a year JUST getting to the point of their first sale (if they make a sale at ALL), and getting stuck in the same repeating loops over and over and over again, and sometimes, giving up altogether.
Instead? It’s a foolproof, here’s-exactly-how-you-do-it, step by step action plan to stop, over-thinking, lacking clear “next moves”, scatterbrain and an “all-over-the-shop” haphazard focus on 11,293 different random things instead of, simply, the right steps completed in the RIGHT order.
Create and Validate is a 12 week ACTION PLAN for anyone needing to kick the perfectionism, procrastination and imposter syndrome that holds us back from achieving our BIG dreams to the curb and take the next big “offer” step in their business.
After serving hundreds of online business owners create and launch more leveraged businesses over the past five years, here’s one thing we know for sure:
Based on the number of registrations for your free lead magnet and the intel you collect from the perfect fit leads who consume your free mini-course, decide on the topic and delivery method for your next step paid core offer. Craft an irresistible core offer and pitch it to your new highly engaged leads at the conclusion of your mini-course. Make SALES!
Create, pitch and deliver a super-high quality free mini-course lead magnet to build an email list, prime your perfect fit leads, build confidence in creating something online and setting up tech (with step-by-step instructions) and to lead a group online in a leveraged way.
Collect and then effortlessly craft irresistible messaging to attract perfect fit and highly engaged leads from your chosen profitable market into your ecosystem. Create “I need this” copy that attracts and builds irresistibility, and that makes (both your free and paid) offers stand out over and above EVERYTHING else on the market.
Pick a highly profitable market to focus your attention on, so that you have the greatest opportunity to maximise the earning potential of your online business. Hint: Getting this wrong is a fatal flaw, and doesn’t simply mean picking a market “with money”. This is an art and a science, and picking the WRONG one can be the difference between a wildly successful online business and one that flops.
Here’s the process you will follow in Create and Validate to finally take ACTION, build an irresistible offer suite for your first or next leveraged expertise-based offer, build an email list of engaged leads ready to buy from you and make sales.
• EVERYTHING you need to confidently craft the right “next step” core offer for your engaged leads, including exactly what delivery method to offer based on your number of registrations for your free mini-course, the right “next step” based on their intel and what to include to make your offer stand out as irresistible.
• A fully fleshed out offer and sales assets (including MVP sales page and pitch slides) ready to offer to your engaged leads at the end of their free mini-course.
• Zero overthinking and overwhelm and the momentum you need to simply get an offer out there to test it to the market.
• Decide on a Core Offer to upsell to your free Mini-Course participants. It's really easy to get "bogged down" in offer design, so we're moving fast, putting together an offer based on the feedback and intel from our participants (which may or may not be different to the one you put together a few weeks ago) and preparing to get it out there for fast feedback!
• Define your Offer Sweet Spot, including the best offer for founder and "starting point" alignment as well as everything you need to maximise the value of the offer for the price point;
• Finalise your Core Offer deliverables and Offer Design document with everything mapped out.
• Everything you need to confidently deliver materials, live Q+A coaching calls and community engagement throughout the four weeks your mini-course is running.
• Student surveys to help you gain valuable feedback on your mini-course and the intel you need to craft your core offer.
• Frameworks and templates for creating your curriculum outline, delivery materials and lessons in a simple, engaging and fast way;
• Step-by-step instructions for setting up your mini-course in your first online platform, including step-by-step instructions for building out your mini-course portal;
• Fill-in-the-blank scripts and templates for getting a flood of registrations for your mini-course, so you can build your email list with perfect fit leads in less than a week.
• A tonne of promotional ideas for finding where your profitable market is hanging out and getting them into your free mini-course WITHOUT a tonne of work.
• Get the step-by-step, here’s exactly-how-you-do-it, tech set up for enrolling perfect fit engaged leads into your free mini-course (with over the shoulder tech demonstrations and done-for-you templates for every step).
• Done-for-you email system set up system for delivering your free mini-course in an automated, hands off way, with email templates, scripts and done-for-you email funnel.
• Create a Messaging Suitcase of sticky language so that you're able to craft sticky, irresistible marketing assets quickly and easily.
• Swipe our signature system for speaking to your profitable market and uncovering “sticky” language that has them wondering “are they in my head?!”
•Craft a clear and tangible transformation promise for your free mini-course and your paid offer that drives the focus of both your messaging
and your delivery.
• Discover the TWO THINGS your chosen market MUST have to build the foundations of a profitable, sustainable online business.
• Define your Profitable Market and map out a two part Offer Suite that solves a problem they are motivated to solve;
• Debrief on the outcome of your promotion using data, with everything you need to conduct a thorough and objective review and decide on next steps.
• Map out your next steps, with an action plan and steps on exactly what to do next regardless of the outcome.
Because your mini-course is designed to be super high value in and of itself, you will attract SUPER high quality leads when you offer it for free. This will mean you have a QUALITY email list of potential buyers to not only pitch your core offer to, but also to continue to nurture for the long run.
You’ll create and deliver the PERFECT introductory mini-course to prime your high value leads for your core leveraged offer in your business. Once you have delivered it the first time, you can then either SELL it as an entry level offer in your business (making it an asset that can make you money again and again) OR keep it as the most irresistible lead magnet EVER to continue to grow your email list with super high-quality leads.
Often, the BIG thing holding super-capable and amazing people back from building the leveraged online expertise business of their dreams is the first step, and lacking the basic know-how around how to step up the core fundamentals of their business (email list, lead magnet and irresistible offer). Create and Validate equips you with the skills you need to get all of that done, and to OWN that skill forever.
Every online business owner needs TWO offers in their business; an irresistible and high value lead magnet that filters high quality leads EFFORTLESSLY into their eco-system, and an irresistible core offer that fits their stage of business and is positioned to sell. At the end of Create and Validate, you will have both – and you will do it without spending a year, or two, overthinking, questioning and taking wrong turns.
At the end of Create and Validate, you will make an offer to your new high-value leads – one that makes sense for your revenue goals, the number of leads you have gathered for your mini-course and the delivery method that would best suit achieving your goal with that lead number. If you make sales, you are off to the races! And if you don’t, you will STILL have a bank of super high quality leads and the intel to adjust your offer and re-pitch it so that you do.
All accessible via a dedicated app.
This alone is worth more than the entire value of the course itself, and can be used to set everything up and make sales.
We know that you’re starting out, and that sometimes the tech is the most overwhelming bit. In addition to knowing exactly WHAT to do each week, you will also get over-the-shoulder click by click instructions for setting everything up too.
Dripped content with curriculum and homework assignments unlocked weekly for completion with email reminders sent;
Everything has been created for you ready for you to customise and make your own. This includes all of your copy templates for things like sales pages and emails, asset templates for things like your opt in page and campaign funnels, promotional templates and prompts, Canva design templates and more. Anything you need to create has a template for you, saving literally hundreds of hours of time;
The step-by-step weekly action plan for creating your irresistible leveraged offer, building your email list and then getting paid to create it in 90 days or less.
Debrief Next Steps
Done For You Buyer Delivery Sequence
Done For You Mini-Course Email Automation
Social Media and Email Pitch Templates
Offer Creation Home Base
Objection Library
Curriculum Outline Template
Lesson Slides
Opt In Page and Thank You Page Templates
Market Research Survey Templates
MVP Sales Page Template
Leveraged Offer Time Calculator
Messaging Suitcase
Market Research Survey Templates
Leveraged Offer Menu
Profitable Market Finder
The already built-for-you assets are a reason to join Create and Validate by ITSELF.
This alone is worth more than the entire value of the course itself, and can be used to set everything up and make sales.
New users only.
We don't give you vague instructions for setting up any piece of tech; we give you click for click tutorials for EVERYTHING.
Examples: Need an email automation? We've built it and hand you the template. Need to set up a tool? We've filmed the entire process from creating an account to job done.
No idea how to pitch and promote your free mini-course to generate a flood of registrations?
Swipe our proven templates and plug and play both social media and email copy templates to help you to effortlessly promote your free Mini-Course to your existing audience (if you have one!)
To help you effortlessly generate new leads for your mini-course, this is a list of places to promote and generate registrations. Simply tick each off the list and you will have a flood of registrations for your mini-course, which will become the fuel of engaged leads to grow your online business!
It’s your 12 week action plan for launching the online business you desire and deserve (or the next OFFER in that business).. Even if you have zero email list, no experience in creating irresistible leveraged offers and the idea of tech feels overwhelming and scary.
This is DESIGNED for people like you, with both the strategy and the step-by-step tech instructions to build everything from scratch.
That you make sales at the end that cover the cost of your tuition (or the intel to know exactly what you need to change so that you can do it all again and you do). That you finally take action. And that you develop the life long skills you need for ongoing return on investment from the future sales in your online business for years to come.
10 Days of Posts so you can easily promote your Mini-Course
Free Promotion Checklist for generating a FLOOD of engaged leads
6 Months of Free Access to Kleq
All accessible via a dedicated app.
We’ve painstakingly built out over-the-shoulder, click-by-click tech instructions for completing every SINGLE step of Create and Validate using our systems.
Everything (swipes, pages, templates for EVERYTHING) has been created for you ready for you to customise and make your own.
Dripped content with curriculum and homework assignments to complete weekly.
Build an irresistible leveraged offer, grow an engaged email list of hundreds and get paid to create it in 90 days or less. Create a new IP asset / business, or revive one you already have.
If you come in and decide that it’s not 100% for you, send us an email and you can cancel - no strings attached.
– And wrapping up with a simple sales process to turn your new leads into thousands of dollars in sales for your core offer - and for those that DON’T make sales, the confidence to know exactly what needs to be fixed so that you DO (the only time you “fail” in online business is when you give up.)
– The clarity and skill set required to create an irresistible core offer FAST (without overthinking or self-doubt) that flys off the digital shelves and has dream clients and students lining up for you to take their money;
– Experience in delivering curriculum live to a cohort of new students over the course of three weeks in mini-course format first to give you confidence PRIOR to delivering a more robust core offer or program;
– Hundreds of the highest quality email subscribers nurtured via a fully fleshed out PREMIUM lead magnet mini-course.
– A STRICTLY 90-Day Process, with step-by-step weekly instructions to kick overwhelm and overthinking to the curb;
However, still not everyone took action, and for those with NO email list at all they needed to do a lot of personal outreach to hustle for sales.
Over the past few months, I have worked tirelessly to refine the process even FURTHER, addressing the stuck points so that MORE students could take action, build an email list alongside their first sales and gain the confidence and engaged lead list they needed to kickstart their online business IN ADDITION to making those first sales.
With these tweaks, I truly believe that I’ve perfected the ULTIMATE system for online business owners to ditch their perfectionism, overwhelm and over-thinking, and make the first sales of their first (or next) leveraged expertise-based offer plus the email list of engaged leads they need to fuel it for the long term.
A few years ago, I got to work putting together a process for helping the MANY online business owners I saw caught in the same “cycle of stuck” that was keeping them from building the leveraged expertise-based businesses they desired and deserved.
In 2020, I took the first of what would eventually become well over 100 people through a process that would take them from “brand new” to validated offer with real sales fast.
• I have a wildly successful podcast with over a million downloads (and counting!);
• I’ve served over 1000 students in my digital course containers;
• And, my steadfast mission is to help as many people as possible to build leveraged expertise-based businesses to the Lifestyle Business Sweet Spot.
Creating something more leveraged gets put on the back burner in favour of more “pressing” tasks - like managing client work.
Create and Validate is an action plan with zero fluff that can be completed in several hours a week. It is designed to SAVE time, not suck it.
With a gazillion different people telling you the “right way” to start and grow an online business, it’s easy to get stuck in procrasti-learning or spaghetti strategy - which means throwing random strategies against the wall and desperately trying to make one stick.
With Create and Validate, you have ONE defined, simple and streamlined path to follow, with crystal clear, step-by-step instructions and a strict 90-day deadline to get it done.
ACTION creates clarity. This 12 week process is designed to get you into momentum fast, and therefore to kick overthinking and analysis paralysis to the curb.
By setting up and enrolling people into your mini-course in less than four weeks, you have an incentive to deliver your mini-course materials (in a free format to help you develop confidence and learn) and then to craft a perfect fit offer to sell to your new leads FAST.
There are many ways that you can build a leveraged, expertise-based offer - low touch courses, high ticket group programs, 1:1 coaching, productised services, memberships.. and everything in between.
A big mistake? Choosing your delivery method BEFORE you know the number of people that might be interested in it. In general, 1 - 5% of your leads will purchase your main offer. To avoid disappointment, it’s critical to match your delivery method (and corresponding price point) with your desired revenue goal. That’s why you will decide on the right MAIN OFFER from the leads generated and intel gained from FIRST running your mini-course.
By putting time and effort into creating a HIGH quality mini-course instead of a low value PDF to act as your lead magnet, you’re able to generate highly engaged leads, prime them well and focus on QUALITY over QUANTITY to grow your email list.
You don’t want a leveraged expertise-based online business.
You intend to do nothing for a year. This is a 12-week action plan, and you have access to the materials for 12 months. After that, it goes away. We want action-takers, not procrasti-learners.
You want community, coaching and hand-holding. This is a 100% done-for-you self study course that you will complete on your own, in your own time (if you prefer more touchpoints and community, join Lifestyle Business Sweet Spot School instead).
This is not For You If:
You hate fluff and theory. This has none of that.
You’re keen to get your hands on an action plan and then go implement it. This is 100% DIY self study, which keeps costs down for you, and forces US to make sure this is fool-proof (if you prefer more touchpoints and community, join Lifestyle Business Sweet Spot School instead).
You’re craving someone to tell you EXACTLY what to do to launch your leveraged expertise-based online business (or your next offer). Step-by-step. Click-by-click. Paint-by-numbers.
This is For You If:
10 Days of Posts so you can easily promote your Mini-Course
Free Promotion Checklist for generating a FLOOD of engaged leads
6 Months of Free Access to Kleq
All accessible via a dedicated app.
We’ve painstakingly built out over-the-shoulder, click-by-click tech instructions for completing every SINGLE step of Create and Validate using our systems.
Everything (swipes, pages, templates for EVERYTHING) has been created for you ready for you to customise and make your own.
Dripped content with curriculum and homework assignments to complete weekly.
Build an irresistible leveraged offer, grow an engaged email list of hundreds and get paid to create it in 90 days or less. Create a new IP asset / business, or revive one you already have.
That usually, in the end, it is the things that we don’t do that we regret the most.
That NOT saying “yes” to yourself right now could very well mean that you’re in the exact same position a year from now. Two. Five.
And thanks to our own evolutionary makeup, we are predispositioned to do whatever it takes to convince ourselves that it is safer NOT to do the scary thing.
From telling yourself that this isn’t possible for you, or that you’re not techy enough, or advanced enough, or smart enough (if you fight for your limitation, you get to keep them).
There will always be a reason to leave it for later, or “another time” that never seems to come – and of course, the act of deciding to do so is simply your mind trying to keep you safe.
The time will pass anyway, and saying “yes” to Create and Validate is also saying yes to laying the very building blocks for your own version of the Lifestyle Business Sweet Spot.
In 10 weeks, will you feel proud and wildly aligned?
Or stuck, and in the same position you are today.