PURCHASE DREAM AND DESIGN FOR $299 TODAY!
This course has helped over 4000+ students reverse engineer into their *perfect fit* online education focused business model in just two hours.
(and avoid months and years spent building the wrong business model).
Design (or re-design) a wildly aligned expertise-based business model that feels just right for you.
👉 Especially for current and aspiring course creators, membership site owners, coaches, group program creators ready to discover their "Goldilocks" business model; one that is JUST RIGHT for them.
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Does This Sound Like YOU?
You HAVE or WANT a more leveraged online business.
You crave freedom, flexibility and a way to package your expertise into the kind of business that eventually delivers you time, freedom and happiness in SPADES.
AND, YOU TICK ONE OF tWO BOXES:
You're no stranger to creating content online, and perhaps you already have a digital course, digital product(s) or leveraged program.. but there's that niggle.
Whether it's selling like hotcakes or you're hearing crickets, something doesn't feel quiiiiite right.
Is it your offer? Your selling system? Your messaging? Or is there something BIGGER at play here?
The Online Creator, Course Creator or Audience Builder —
You Love CREATING
Your business currently requires a whole lot of your time, you feel like you have 10 bosses (instead of the one you left your corporate job for) and your calendar is full to the brim #hellobookedoutburnout
You're SO ready to divorce your value from your time with a leveraged expertise-based business or revenue stream but you know one to many is a WHOLE different ballgame.
Can you REALLY do this (and will it ACTUALLY give me what I really want?)
The Online Service Provider, Coach, or Consultant —
1:1 is Currently Your Jam
Truthbomb:
The TRUE secret to a profitable, sustainable and highly leveraged online business that delivers time, freedom and happiness in spades, isn't:
🖤 Diving in headfirst without any clear idea of your endgame;
🖤 Following an "action plan" that doesn't align with what you actually want; or
🖤 Digging into nitty gritty online business strategy (like offer design, messaging, sales funnels or content creation) WITHOUT first aligning it with where it is you want to GO.
Instead? It's intentionally DESIGNING (or re-designing) the business you want FIRST
(the strategy and "STUFF" comes later). Ultimately?
It's locking down your BUSINESS MODEL and ENDGAME NOW
(whether you're starting from scratch or five years in), so that you don't spend - or continue to spend - months and years running in the wrong direction only to end up with a business you don't actually love.
WHAT IS THE LIFESTYLE BUSINESS SWEET SPOT?
It’s a little term we've coined to describe the beautiful intersection between a leveraged lifestyle business you’d love running EVEN IF you didn’t have to…
Based on your expertise and unique edge with a focus on leverage and time on the one hand, and wildly profitable on the other…
Packaged up in a model that satisfies YOU, your lifestyle & the Monday Morning test...
And, that allows you to work from anywhere WITHOUT a big, stressful team, side-eyeing a screen every two seconds to make sure you haven’t missed an important client/boss notification, or chasing relentless scale at ANY cost (because often, that COST is your time, freedom and happiness.. #notthevibe).
My Mission: To Help You Discover Which Business Model Aligns With Your Lifestyle Business Sweet Spot
"Expertise-based online businesses" are the BEST online business model for achieving the Lifestyle Business Sweet Spot.
This could mean courses, programs, masterminds, leveraged productised services, leveraged coaching or consulting.. or a big ol' mash-up.
Here's the rub, though.
YOUR sweet spot will be unique to you (and that's kind of the point). Different models and combinations will suit different people, seasons and personal business "endgames".
Choosing intentionally, and ensuring that you end up with a business that you genuinely love, that makes real waves and that ultimately complements (and fuels) the LIFE you want.
... whether you're starting from scratch or five years (or more!) in the game.
The goal? To swap relentless scale or revenue at any cost as the only metric for success, and instead to optimise for a small + mighty business that delivers profit and impact, but also time, freedom and happiness in spades.
The vehicle? A leveraged expertise-based online business with high profit margins, the ability to work five hour days and a lean, remote team.
Or, something else, if you'd prefer..
The point is? YOU get to choose.
HOW TO DEFINE A CLEAR AND COMPELLING "ENDGAME" VISION FOR YOUR ONLINE BUSINESS, AND THEN REVERSE ENGINEER INTO THE RIGHT EXPERTISE-BASED ONLINE BUSINESS MODEL FOR YOU TO ACHIEVE IT
What You'll Learn In Dream and Design:
I WANT IN
Here's What It Covers
The content is designed to be fast and actionable, but deeply impactful.
Create a set of "business rules" to act as decision-making guardrails as you intentionally design (or re-design) your business to suit your desired endgame.
Discover the two business "endgame" options and decide (or re-decide) which is right for YOU (so you don't spend months and years running in the wrong direction).
Phase One —
Clarify Your Endgame
Curiously examine every facet of your life and business, and ruthlessly audit what is (and isn't) aligned;
Pre Work —
Decide What You Want
The ONE thing you must do right now to ensure you don't end up with a "fatal business model flaw" that will result in you building a business that will never achieve your Lifestyle Business Sweet Spot.
Align (or re-align) your business model and product suite to suit your unique delivery sweet spot.
Phase Three —Find Your Delivery Sweet Spot
Get crystal clear clarity on the personal and business profit goal you need to fulfil your "Lifestyle Business Sweet Spot".
Define your "enough" revenue number, so that you're able to competently and confidently achieve it (and not a cent more — we'll explain why).
Phase Two —
Define Your Enough
Confidently align (or re-align) your offer suite topics with a talkaboutable edge to stand out.
Zero in on the beautiful intersection between profitability AND a unique mission that truly fulfils you — rather than simply doing the thing you're "supposed to" (people can TELL when you're not white-hot passionate about what you do!)
Phase Four - Craft Your Talkaboutable Edge
Get crystal clear clarity on what you DO and DON'T want, so you are able to build an inspiring business vision to intentionally take action on.
A juicy bonus session on mapping your profitable product suite, and the goss on our OWN business remodel.
Phase Five — Map Your Profitable Product Suite Session
Crystal Clear Clarity — On your desired endgame in business and in life, so you don't spend months or years running in the wrong direction (this is the most important work you will ever do).
Accompanying Workbook — Step-by-step digital workbook with fun, actionable exercises to complete to pinpoint YOUR Sweet Spot [Value $499]
Five Modules of Lessons — Five LIVE short but thought-provoking lessons to help you design your Lifestyle Business Sweet Spot [Value $1,999]
Dream and Design Includes:
WHAT YOU GET
You're wondering how on EARTH to swap the mind-numbing drudgery of the everyday for a life of POSSIBILITY (and the flexibility to do it all from an off-the-beaten-track Airbnb in Slovenia — or the lounge room while the baby sleeps)... when the only skill we think we have is a healthy dose of Imposter Syndrome;
And, you're in need of inspiration (as well as a fully fleshed out "endgame" to give you to kickstart you need to get GOING in the right direction).
Online Service Providers
Current Online Experts, Coaches, Course Creators
Aspiring Online
Business Owners
You currently have some sort of expertise-based online business - think 1:1 coaching, group program, courses, consulting.. but you're not wildly aligned with it, something (or many things!) feel off and you're lacking the freedom and flexibility you started it all for in the first place.
You're craving a better way, and the kind of leveraged business that perfectly fits YOUR definition of the Lifestyle Business Sweet Spot (instead of constantly sprinting towards a finish line with no end in sight!)
Online Service Providers
Current Online Experts, Coaches, Course Creators
Aspiring Online
Business Owners
You started your business to enjoy more freedom and time, but you’re still working 40 hour + weeks and wondering.. “where am I going wrong here?!”
You’re ready to create something leveraged (but you're not sure you want to create a "course"). Plot twist? You don't have to!
"Delivery mash ups" are the BEST way for service providers to create something leveraged and stand out; you likely already have the skills to re-align to your sweet spot with a simple, more leveraged offer suite that stands out BECAUSE it's unique.
Online Service Providers
Current Online Experts, Coaches, Course Creators
Aspiring Online
Business Owners
Who Is This For?
