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I'm DOING SOMETHING COOL AND DIFFERENT INSTEAD
👉 You started your business to enjoy more freedom and time, but you’re still working the big, big hours and wondering... “where am I going wrong here?!”
👉 You don’t know what you don’t know, Google can no longer answer your next level questions.
👉 You've launched once (or many times) but it all still kind of feels like a bit of a fluke and you have NO idea how to replicate it again and again.
👉 You' making sales but you know you have so much potential inside of you and it feels like you're driving 100km without a roadmap. Spaghetti throwing is has gotten you this far, but you're ready for some structure and strategy.
👉 Your business currently requires a whole lot of your time, you feel like you have 10 bosses (instead of the one you left your corporate job for) and your calendar is full to the brim;
👉 You're SO ready to divorce your value from your time with a leveraged expertise-based business or revenue stream but you know one to many is a WHOLE different ballgame.
👉 You're starting from scratch, your email list is small or non-existent and you have no idea whether you have the expertise or skills to even come up with the right IDEA (let alone everything that follows);
Based on your expertise and unique edge with a focus on leverage and time on the one hand, and high profit margins on the other…
Packaged up in a model that satisfies YOU, your lifestyle & the Monday Morning Test*…
That allows you to work from anywhere WITHOUT side-eyeing a screen every two seconds to make sure you haven’t missed an important client/boss notification (aperitivo in Italia, anyone?)..
Aaand all tempered with realistic expectations around the time, energy and efforts required to create something truly earth-shatteringly-life- changing (so you don’t resent the process when it inevitably feels “hard” – everything worthwhile does).
And yet – despite the opportunity the past few years have afforded us for a collective reset – that’s exactly what we’re continuing to do.
In many ways, it's because we've been sold pipedream.
On the one hand, the digital product-based industry is littered with tired online rhetoric around “more, more, more”, “relentless scale at any cost”, “scale to the moon” and “keeping up with the digital Joneses”.
… And on the other? False, shallow promises selling the idea of the 4-hour work week, that online business is all palm trees and passive income whilst sipping margaritas by the beach, and that fast results with zero work are actually a thing (hint: they’re not).
Both are unhealthy and unhelpful, and ultimately?
Are leading to burnout, broken dreams and a graveyard of businesses that don't align with freedom, flexibility and financial comfort that their founder started it for in the first place.
The bubble is (thankfully – GOSH) bursting.
The hey-day of building a digital product-based business or revenue stream resembling “six or seven figures at any cost”, all whilst slinging Gucci bags as the ultimate hallmark of “making it” are coming to an end.
Ambitious current and aspiring online educators, coaches and consultants are smartening-up, savvying-up and turning their backs on the “get rich quick” promises of wiley Internet marketers as they seek new ways to build the simple, profitable and fulfilling online businesses they’ve been promised in the past;
And although we STILL want freedom-based, and flexibility-fuelled online businesses, we’re (finally) ready to ditch the BS and seek out a realistic, step-by-step, and HONEST methodology to get there.
Being clear on your owners intent when growing is critical to avoid wrong turns, wrong moves and spending months and years sprinting in the wrong direction.
We specialise in helping digital course creators get to what we believe is the “Lifestyle Business Sweet Spot”.
The antithesis of a lifestyle business?
A “scale” business.
When you’re ‘scaling’ a business, you’re ultimately angling
for an exit to give you a nice fat paycheck to bankroll the
rest of your days.
You sacrifice profit margins to fuel your growth, you
need to entirely remove your personal brand from the
picture, and you need a big team, considerable scale and a
view to jump well past $1-2 million in revenue to get there.
The antithesis of a lifestyle business?
A “scale” business.
When you’re ‘scaling’ a business, you’re ultimately angling for an exit to give you a nice fat paycheck to bankroll the rest
of your days.
You sacrifice profit margins to fuel your growth, you need to entirely remove your personal brand from the picture, and you need a big team, considerable scale and a view to jump well past $1-2 million in revenue to get there.
A lifestyle business is created by the owner for the specific
purpose of providing cash flow to pursue interests and
wealth outside of the business.
In our books?
It’s a business where the owner’s intent is to build a chill,
happy online business that creates deep impact for fewer
people, gives you the time to do what you want, creates the
space and freedom to pursue a balanced life, and generates
the profit + cash flow to invest into vehicles OUTSIDE of
your business to generate real financial freedom.
A lifestyle business is created by the owner for the specific purpose of providing cash flow to pursue interests and wealth outside of the business.
In our books?
It’s a business where the owner’s intent is to build a chill, happy online business that creates deep impact for fewer people, gives you the time to do what you want, creates the space and freedom to pursue a balanced life, and generates the profit + cash flow to invest into vehicles OUTSIDE of your business to generate
real financial freedom.
We call it the “Lifestyle Business Sweet Spot” because it allows you to build a business that complements the freedom and flexibility you started it for in the first place, all whilst still earning well, serving well and living well.
All achieved with a borderline-obsessive focus on customer experience and delivery over relentless scale, with a committed focus on creating deeper impact.
A focus on infusing lifestyle into how you do business.
The CHOICE to work 5-hour days (EVENTUALLY).
A lean team (0 - 5 remote contractors or employees).
One to two CORE offers.
High profit margins.
Time Consuming
If you are serious about creating an online course, program or mastermind, or growing the one you have, this will save you hundreds and hundreds of hours and elbow grease.
Theory or Fluff
It's action focused, with step-by-step checklists, and every single template, resource, done for you process and swipe you could ever possibly need to run a course-based business.
Just Another Course
It's a process-Driven Operating System
This is a step-by-step, here's-exactly-how-you-do it system for reverse engineering into a course-based business model using data.
Let’s get one thing straight:
This methodology values TIME as equally as it does PROFIT, and optimises to deliver both. This stops the common “trap” of aimlessly shooting for an arbitrary revenue goal ($100k or $1m on anyone’s wishlist?), which results in ego-driven business decisions that don’t align with the lifestyle you set out to create in the first place.
It’s designed to support you, whether you’re starting from scratch or you’re six years in.
It’s for the absolute beginner: If you’re starting from scratch, and you want a simple step-by-step, this program is structured to give you that without a single hint of overwhelm.
And also for the advanced: If you’re established and advanced but you feel like you have gaps and holes in your business or that you need to re-align and build to your sweet spot, this program will meet you where you are at – without needing to join a $20k mastermind to get there.
(And, for everyone in between).
This system starts by helping you to define your desired endgame - including your revenue "enough" number, your desired working hours and how you want your business to complement your lifestyle.
It then gives you a roadmap to build out your entire business to fit THAT, and the data-driven tracking processes to check in monthly on your progress and refine. Each piece works together to form a complete operating system to achieve your personal endgame.
Each of the parts of Lifestyle Business School are comprehensive playbooks valued at over $1,000 - $1,500 each. They have been packaged up into one irresistible offer.
Lifestyle Business School is the Mary-Poppins-Handbag treasure trove of every template and resource you could ever need to build a digital product based business. Here's a taste (it's not an exhaustive list, but will give you an idea of the breadth):
🖤 Business Model Design:
Business Budget Calculator
Revenue "Enough" Number Calculator
Business Model Mapping Matrix
Geniuz Zone Assessment
Thought Leadership Map
🖤 Offer Suite Creation
Market Research SOP
14 Days of Social Media Promotion Posts
Market Research Question Templates
Messaging Suitcase
Offer Suite Outline
Mini-Course Registration System Templates
Running a Live Mini-Course SOP
Sales and Objection Handling Scripts
Student Feedback Survey Template
Core Offer Outline
🖤 Delivery
ClickUp Client CRM
Curriculum Outline Schedule
Canva Course Design Templates
Blank SOP Template
Buyer Delivery Email Sequences
Welcome Session Slide Deck Template
Course Lesson Slide Templates
Group Program Onboarding SOP
Client Renewal SOP
Client Offboarding SOP
Client Communications SOP
Collecting Testimonials SOP
Managing Missed Payments SOP
Missed Payment Automation Template
Weekly Newsletter SOP
Hosting Group Q+A Calls SOP
Pre-Recorded Coaching Feedback SOP
Membership Member Cancellation SOP
Difficult Client Emails Template Vault
Client Accountability Process SOP
🖤 Live Sales Campaigns
Low Ticket Webinar Slide Template
High Ticket Webinar Slide Template
Challenge Training Slide Templates
27-Page Sales Page Template
60-Page High Ticket Sales Page Template
Lazy Launch Funnel Map and System
Webinar Funnel Map and System
Challenge Funnel Map and System
High Ticket Funnel Map and System
Launch Invitation Emails for Every Funnel
Launch Sales Emails for Every Funnel
Launch KPI Tracking Spreadsheets
Launch Social Media Post Templates
Sales Trackers
High Ticket Application Form Templates
Launch Home Base Templates
Debrief and Optimisation Checklists
Relaunch Process Checklists
🖤 Traffic and Marketing
12 Month Marketing Plan Template
Content Plan Template
Social Media Planning Spreadsheets
Email Planning Spreadsheets
14 Day Welcome Sequence Email Templates
10-Pack of Social Media Remarketing Post Templates
Ad KPI Trackers
Collaboration Tracking Spreadsheets
Pitch Templates
Guest Podcast SOP Process
Lead Magnet Canva Template
Lead Magnet Registration System Templates
🖤 Automated Funnels
Automated Funnel Maps
Active Campaign Funnel Templates
Automated Follow Up Email Sequences
Automated Funnel KPI Tracking Spreadsheets
Optimisation Spreadsheets
And more.
It is specifically set up to ensure that you build a WILDLY ALIGNED business model from the outset, that you’re following a precise Operating System OPTIMISED for your desired Lifestyle Business Sweet Spot endgame and that you’re equipped with step-by-step playbooks to reduce months and years of trial and error, following experts with a different ethos to you or building a business that doesn’t align with your desired endgame.
This isn’t something you can - or frankly, should - do in two seconds. From start to finish?
Building a business with your ULTIMATE Lifestyle Business Sweet Spot endgame in mind is usually a three to five year process. Lifestyle Business School gives you the ENTIRE end-to-end roadmap for a digital product-based business, and you will come back to it time and time and time again.
Aligned expectations are important, because they help you ENJOY the journey along the way; and not think there is something wrong with YOU or the online business industry if you don't achieve your endgame in two seconds with zero effort.
Once you have a selling system and offer that converts in launch, you can transition it into something that sells every day - and then go even FURTHER, with a full back-end web that does all the selling for you.
Choose a low ticket or high ticket launch system and follow our step-by-step 12 week launch system to take you from pre-launch to cart close with templates, swipes and a clear process for every step.
Once you’ve successfully SOLD your offer (whether it’s a course, coaching or even a productised service), you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go. So, we'll hand you the complete process-driven playbook for delivering a stand out and streamlined high or low ticket offer.
Build a SUPER high quality email list by delivering a people-would-pay-money-for free Mini-Course. Deliver it over a four week period and then upsell an irresistible core offer to them that they can't say no to, and that aligns with the number of leads you are able to generate and your revenue goals. Do this over your FIRST 12-week period to eliminate perfection + procrastination and take fast action to build (or re-build) your business.
Intentionally design (or re-design) a wildly aligned expertise-based business to YOUR version of the Lifestyle Business Sweet Spot, with a defined endgame and “enough” number to reverse engineer into to create a business and life you love.
There are five key "cogs" in the leveraged expertise-based business machine, and it's essential to build them (or to systematically RE-BUILD them, if you already have an expert business and it's unaligned with your endgame) in the right order.
Once you’ve built your machine, the GAME becomes refining it in a systematic way to achieve your Lifestyle Business Sweet Spot endgame. Using our Lifestyle Business Operating System, you will track and measure your progress towards your personal "sweet spot" in each of the following Lifestyle Business Sweet Spot categories.
Measure and track your progress towards your revenue "enough number", optimising and refining your profit levers to improve and iterate to achieve it.
Measure and track your progress towards your goal hourly rate, optimising and refining to better install time leverage to achieve it and have the option to work five-hour days.
Measure and track your progress towards a lifestyle - both inside and outside of work "hours" - that deeply fulfils you and the values you started (or want to start) your business for in the first place - whether that's freedom, flexibility, family, fun or something else!
A leveraged digital-product based business needs a consistent flow of traffic, and the ability to properly nurture that traffic into a sale. This requires a simple but sophisticated marketing plan rolling out every month.
Lifestyle Business School is an All Access Pass to the Complete Operating System for creating a leveraged expertise-based business to the Lifestyle Business Sweet Spot.
The CRITICAL first step? Crystal clear clarity on your endgame, so that you can INTENTIONALLY build (or re-build) a business designed to achieve it.
You will have crystal clear clarity on your Lifestyle Business endgame and know where you need to reverse engineer into as you build (or re-build) a leveraged expertise-based business model to YOUR version of the Lifestyle Business Sweet Spot.
Dream and Design is the difference between building an unaligned business and running months and years in the wrong direction, and building the right business for YOU right from the outset (or helping you recalibrate if you've found yourself off course).
Here is a selection of the ready-to-install templates and resources waiting for you.
Develop, package and position a leveraged offer that does the selling FOR you online. You won’t NEED fancy sales bells and whistles because your dreamies will see the offer, AUTOMATICALLY want to buy and will be EXCITED to part ways with their hard earned money.
Most products and services fail because they don’t have this; it’s the difference between being just one-of-the-pack and being the ONLY choice (even if you’re a newbie), between a luke-warm response and ‘OMG yes’, and between getting sales and getting rich (really).
The magic of this 12-week roadmap is that you will get PAID to create a core offer BEFORE you spend 40 hours creating it, know (because you'll be creating it WITH the input of your leads) that it's what people want, plus you'll *hopefully* round it out with a quick cash injection, allowing you to free up your calendar to build it.
you'll have a high quality email list, SUPER high value mini-course lead magnet, a shiny new launch process AND the opportunity to make sales at the end.
Here is a small selection of the ready-to-install templates and resources waiting for you.
Once you’ve successfully SOLD your offer, you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go.
This delivery playbook has one objective – to ensure that your delivery passes the “best friend test” with FLYING colours – meaning that you’d be SO DAMN PROUD to have your best friend purchase because you have rock solid confidence in the transformation it provides.
You’ll have a systematised and rave-worthy delivery of your offer nailed that you can stand SO CONFIDENTLY behind, which is streamlined to the eyeballs (it’s a beautiful thing) and which delivers reliable results for your students/clients without it requiring ALL of your time.
Here is a small selection of the ready-to-install templates and resources waiting for you.
You’ll have completed a full 90 day rinse-and-repeatable core live launch process and developed a system for making reliable live launch sales at a reliable conversion rate, and access to a bevy of other ready-to-install promotion and launch strategies to pull quick profits out of your hat faster than you can say RABBITS 🐰
Here is a small selection of the ready-to-install templates and resources waiting for you.
You’ll have a REASON to post on social and generate leads, safe in the knowledge that as soon as they hit your email list they’ll be automatically cycled through a VALUE-SOAKED and sales-optimised web of automated evergreen funnels. You’ll be making sales while you’re asleep (mute your phone – those cha-ching dings while you’re snoozin’ can get annoying).
Here is a small selection of the ready-to-install templates and resources waiting for you.