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BUT, NOT PUBLICLY.
I'm DOING SOMETHING COOL AND DIFFERENT INSTEAD
👉 You started your business to enjoy more freedom and time, but you’re still working the big, big hours and wondering... “where am I going wrong here?!”
👉 You don’t know what you don’t know, Google can no longer answer your next level questions.
👉 You've launched once (or many times) but it all still kind of feels like a bit of a fluke and you have NO idea how to replicate it again and again.
👉 You' making sales but you know you have so much potential inside of you and it feels like you're driving 100km without a roadmap. Spaghetti throwing is has gotten you this far, but you're ready for some structure and strategy.
👉 Your business currently requires a whole lot of your time, you feel like you have 10 bosses (instead of the one you left your corporate job for) and your calendar is full to the brim;
👉 You're SO ready to divorce your value from your time with a leveraged expertise-based business or revenue stream but you know one to many is a WHOLE different ballgame.
👉 You're starting from scratch, your email list is small or non-existent and you have no idea whether you have the expertise or skills to even come up with the right IDEA (let alone everything that follows);
Based on your expertise and unique edge with a focus on leverage and time on the one hand, and high profit margins on the other…
Packaged up in a model that satisfies YOU, your lifestyle & the Monday Morning Test*…
That allows you to work from anywhere WITHOUT side-eyeing a screen every two seconds to make sure you haven’t missed an important client/boss notification (aperitivo in Italia, anyone?)..
Aaand all tempered with realistic expectations around the time, energy and efforts required to create something truly earth-shatteringly-life- changing (so you don’t resent the process when it inevitably feels “hard” – everything worthwhile does).
And yet – despite the opportunity the past few years have afforded us for a collective reset – that’s exactly what we’re continuing to do.
In many ways, it's because we've been sold pipedream.
On the one hand, the digital product-based industry is littered with tired online rhetoric around “more, more, more”, “relentless scale at any cost”, “scale to the moon” and “keeping up with the digital Joneses”.
… And on the other? False, shallow promises selling the idea of the 4-hour work week, that online business is all palm trees and passive income whilst sipping margaritas by the beach, and that fast results with zero work are actually a thing (hint: they’re not).
Both are unhealthy and unhelpful, and ultimately?
Are leading to burnout, broken dreams and a graveyard of businesses that don't align with freedom, flexibility and financial comfort that their founder started it for in the first place.
The bubble is (thankfully – GOSH) bursting.
The hey-day of building a digital product-based business or revenue stream resembling “six or seven figures at any cost”, all whilst slinging Gucci bags as the ultimate hallmark of “making it” are coming to an end.
Ambitious current and aspiring online educators, coaches and consultants are smartening-up, savvying-up and turning their backs on the “get rich quick” promises of wiley Internet marketers as they seek new ways to build the simple, profitable and fulfilling online businesses they’ve been promised in the past;
And although we STILL want freedom-based, and flexibility-fuelled online businesses, we’re (finally) ready to ditch the BS and seek out a realistic, step-by-step, and HONEST methodology to get there.
Being clear on your owners intent when growing is critical to avoid wrong turns, wrong moves and spending months and years sprinting in the wrong direction.
We specialise in helping digital course creators get to what we believe is the “Lifestyle Business Sweet Spot”.
The antithesis of a lifestyle business?
A “scale” business.
When you’re ‘scaling’ a business, you’re ultimately angling
for an exit to give you a nice fat paycheck to bankroll the
rest of your days.
You sacrifice profit margins to fuel your growth, you
need to entirely remove your personal brand from the
picture, and you need a big team, considerable scale and a
view to jump well past $1-2 million in revenue to get there.
The antithesis of a lifestyle business?
A “scale” business.
When you’re ‘scaling’ a business, you’re ultimately angling for an exit to give you a nice fat paycheck to bankroll the rest
of your days.
You sacrifice profit margins to fuel your growth, you need to entirely remove your personal brand from the picture, and you need a big team, considerable scale and a view to jump well past $1-2 million in revenue to get there.
A lifestyle business is created by the owner for the specific
purpose of providing cash flow to pursue interests and
wealth outside of the business.
In our books?
It’s a business where the owner’s intent is to build a chill,
happy online business that creates deep impact for fewer
people, gives you the time to do what you want, creates the
space and freedom to pursue a balanced life, and generates
the profit + cash flow to invest into vehicles OUTSIDE of
your business to generate real financial freedom.
A lifestyle business is created by the owner for the specific purpose of providing cash flow to pursue interests and wealth outside of the business.
In our books?
It’s a business where the owner’s intent is to build a chill, happy online business that creates deep impact for fewer people, gives you the time to do what you want, creates the space and freedom to pursue a balanced life, and generates the profit + cash flow to invest into vehicles OUTSIDE of your business to generate
real financial freedom.
We call it the “Lifestyle Business Sweet Spot” because it allows you to build a business that complements the freedom and flexibility you started it for in the first place, all whilst still earning well, serving well and living well.
All achieved with a borderline-obsessive focus on customer experience and delivery over relentless scale, with a committed focus on creating deeper impact.
A focus on infusing lifestyle into how you do business.
The CHOICE to work 5-hour days (EVENTUALLY).
A lean team (0 - 5 remote contractors or employees).
One to two CORE offers.
High profit margins.
Time Consuming
If you are serious about creating an online course, program or mastermind, or growing the one you have, this will save you hundreds and hundreds of hours and elbow grease.
Theory or Fluff
It's action focused, with step-by-step checklists, and every single template, resource, done for you process and swipe you could ever possibly need to run a course-based business.
Just Another Course
It's a process-Driven Operating System
This is a step-by-step, here's-exactly-how-you-do it system for reverse engineering into a course-based business model using data.
Let’s get one thing straight:
This methodology values TIME as equally as it does PROFIT, and optimises to deliver both. This stops the common “trap” of aimlessly shooting for an arbitrary revenue goal ($100k or $1m on anyone’s wishlist?), which results in ego-driven business decisions that don’t align with the lifestyle you set out to create in the first place.
It’s designed to support you, whether you’re starting from scratch or you’re six years in.
It’s for the absolute beginner: If you’re starting from scratch, and you want a simple step-by-step, this program is structured to give you that without a single hint of overwhelm.
And also for the advanced: If you’re established and advanced but you feel like you have gaps and holes in your business or that you need to re-align and build to your sweet spot, this program will meet you where you are at – without needing to join a $20k mastermind to get there.
(And, for everyone in between).
This system starts by helping you to define your desired endgame - including your revenue "enough" number, your desired working hours and how you want your business to complement your lifestyle.
It then gives you a roadmap to build out your entire business to fit THAT, and the data-driven tracking processes to check in monthly on your progress and refine. Each piece works together to form a complete operating system to achieve your personal endgame.
Each of the parts of Lifestyle Business School are comprehensive playbooks valued at over $1,000 - $1,500 each. They have been packaged up into one irresistible offer.
Lifestyle Business School is the Mary-Poppins-Handbag treasure trove of every template and resource you could ever need to build a digital product based business. Here's a taste (it's not an exhaustive list, but will give you an idea of the breadth):
🖤 Business Model Design:
Business Budget Calculator
Revenue "Enough" Number Calculator
Business Model Mapping Matrix
Geniuz Zone Assessment
Thought Leadership Map
🖤 Offer Suite Creation
Market Research SOP
14 Days of Social Media Promotion Posts
Market Research Question Templates
Messaging Suitcase
Offer Suite Outline
Mini-Course Registration System Templates
Running a Live Mini-Course SOP
Sales and Objection Handling Scripts
Student Feedback Survey Template
Core Offer Outline
🖤 Delivery
ClickUp Client CRM
Curriculum Outline Schedule
Canva Course Design Templates
Blank SOP Template
Buyer Delivery Email Sequences
Welcome Session Slide Deck Template
Course Lesson Slide Templates
Group Program Onboarding SOP
Client Renewal SOP
Client Offboarding SOP
Client Communications SOP
Collecting Testimonials SOP
Managing Missed Payments SOP
Missed Payment Automation Template
Weekly Newsletter SOP
Hosting Group Q+A Calls SOP
Pre-Recorded Coaching Feedback SOP
Membership Member Cancellation SOP
Difficult Client Emails Template Vault
Client Accountability Process SOP
🖤 Live Sales Campaigns
Low Ticket Webinar Slide Template
High Ticket Webinar Slide Template
Challenge Training Slide Templates
27-Page Sales Page Template
60-Page High Ticket Sales Page Template
Lazy Launch Funnel Map and System
Webinar Funnel Map and System
Challenge Funnel Map and System
High Ticket Funnel Map and System
Launch Invitation Emails for Every Funnel
Launch Sales Emails for Every Funnel
Launch KPI Tracking Spreadsheets
Launch Social Media Post Templates
Sales Trackers
High Ticket Application Form Templates
Launch Home Base Templates
Debrief and Optimisation Checklists
Relaunch Process Checklists
🖤 Traffic and Marketing
12 Month Marketing Plan Template
Content Plan Template
Social Media Planning Spreadsheets
Email Planning Spreadsheets
14 Day Welcome Sequence Email Templates
10-Pack of Social Media Remarketing Post Templates
Ad KPI Trackers
Collaboration Tracking Spreadsheets
Pitch Templates
Guest Podcast SOP Process
Lead Magnet Canva Template
Lead Magnet Registration System Templates
🖤 Automated Funnels
Automated Funnel Maps
Active Campaign Funnel Templates
Automated Follow Up Email Sequences
Automated Funnel KPI Tracking Spreadsheets
Optimisation Spreadsheets
And more.
It is specifically set up to ensure that you build a WILDLY ALIGNED business model from the outset, that you’re following a precise Operating System OPTIMISED for your desired Lifestyle Business Sweet Spot endgame and that you’re equipped with step-by-step playbooks to reduce months and years of trial and error, following experts with a different ethos to you or building a business that doesn’t align with your desired endgame.
This isn’t something you can - or frankly, should - do in two seconds. From start to finish?
Building a business with your ULTIMATE Lifestyle Business Sweet Spot endgame in mind is usually a three to five year process. Lifestyle Business School gives you the ENTIRE end-to-end roadmap for a digital product-based business, and you will come back to it time and time and time again.
Aligned expectations are important, because they help you ENJOY the journey along the way; and not think there is something wrong with YOU or the online business industry if you don't achieve your endgame in two seconds with zero effort.
Once you have a selling system and offer that converts in launch, you can transition it into something that sells every day - and then go even FURTHER, with a full back-end web that does all the selling for you.
Choose a low ticket or high ticket launch system and follow our step-by-step 12 week launch system to take you from pre-launch to cart close with templates, swipes and a clear process for every step.
Once you’ve successfully SOLD your offer (whether it’s a course, coaching or even a productised service), you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go. So, we'll hand you the complete process-driven playbook for delivering a stand out and streamlined high or low ticket offer.
Build a SUPER high quality email list by delivering a people-would-pay-money-for free Mini-Course. Deliver it over a four week period and then upsell an irresistible core offer to them that they can't say no to, and that aligns with the number of leads you are able to generate and your revenue goals. Do this over your FIRST 12-week period to eliminate perfection + procrastination and take fast action to build (or re-build) your business.
Intentionally design (or re-design) a wildly aligned expertise-based business to YOUR version of the Lifestyle Business Sweet Spot, with a defined endgame and “enough” number to reverse engineer into to create a business and life you love.
There are five key "cogs" in the leveraged expertise-based business machine, and it's essential to build them (or to systematically RE-BUILD them, if you already have an expert business and it's unaligned with your endgame) in the right order.
Once you’ve built your machine, the GAME becomes refining it in a systematic way to achieve your Lifestyle Business Sweet Spot endgame. Using our Lifestyle Business Operating System, you will track and measure your progress towards your personal "sweet spot" in each of the following Lifestyle Business Sweet Spot categories.
Measure and track your progress towards your revenue "enough number", optimising and refining your profit levers to improve and iterate to achieve it.
Measure and track your progress towards your goal hourly rate, optimising and refining to better install time leverage to achieve it and have the option to work five-hour days.
Measure and track your progress towards a lifestyle - both inside and outside of work "hours" - that deeply fulfils you and the values you started (or want to start) your business for in the first place - whether that's freedom, flexibility, family, fun or something else!
A leveraged digital-product based business needs a consistent flow of traffic, and the ability to properly nurture that traffic into a sale. This requires a simple but sophisticated marketing plan rolling out every month.
Lifestyle Business School is an All Access Pass to the Complete Operating System for creating a leveraged expertise-based business to the Lifestyle Business Sweet Spot.
The CRITICAL first step? Crystal clear clarity on your endgame, so that you can INTENTIONALLY build (or re-build) a business designed to achieve it.
You will have crystal clear clarity on your Lifestyle Business endgame and know where you need to reverse engineer into as you build (or re-build) a leveraged expertise-based business model to YOUR version of the Lifestyle Business Sweet Spot.
Dream and Design is the difference between building an unaligned business and running months and years in the wrong direction, and building the right business for YOU right from the outset (or helping you recalibrate if you've found yourself off course).
Here is a selection of the ready-to-install templates and resources waiting for you.
Develop, package and position a leveraged offer that does the selling FOR you online. You won’t NEED fancy sales bells and whistles because your dreamies will see the offer, AUTOMATICALLY want to buy and will be EXCITED to part ways with their hard earned money.
Most products and services fail because they don’t have this; it’s the difference between being just one-of-the-pack and being the ONLY choice (even if you’re a newbie), between a luke-warm response and ‘OMG yes’, and between getting sales and getting rich (really).
The magic of this 12-week roadmap is that you will get PAID to create a core offer BEFORE you spend 40 hours creating it, know (because you'll be creating it WITH the input of your leads) that it's what people want, plus you'll *hopefully* round it out with a quick cash injection, allowing you to free up your calendar to build it.
you'll have a high quality email list, SUPER high value mini-course lead magnet, a shiny new launch process AND the opportunity to make sales at the end.
Here is a small selection of the ready-to-install templates and resources waiting for you.
Once you’ve successfully SOLD your offer, you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go.
This delivery playbook has one objective – to ensure that your delivery passes the “best friend test” with FLYING colours – meaning that you’d be SO DAMN PROUD to have your best friend purchase because you have rock solid confidence in the transformation it provides.
You’ll have a systematised and rave-worthy delivery of your offer nailed that you can stand SO CONFIDENTLY behind, which is streamlined to the eyeballs (it’s a beautiful thing) and which delivers reliable results for your students/clients without it requiring ALL of your time.
Here is a small selection of the ready-to-install templates and resources waiting for you.
You’ll have completed a full 90 day rinse-and-repeatable core live launch process and developed a system for making reliable live launch sales at a reliable conversion rate, and access to a bevy of other ready-to-install promotion and launch strategies to pull quick profits out of your hat faster than you can say RABBITS 🐰
Here is a small selection of the ready-to-install templates and resources waiting for you.
You’ll have a REASON to post on social and generate leads, safe in the knowledge that as soon as they hit your email list they’ll be automatically cycled through a VALUE-SOAKED and sales-optimised web of automated evergreen funnels. You’ll be making sales while you’re asleep (mute your phone – those cha-ching dings while you’re snoozin’ can get annoying).
Here is a small selection of the ready-to-install templates and resources waiting for you.
Questions? DM us on Instagram @lifestylebusiness.school
Here is a small selection of the ready-to-install templates and resources waiting for you.
We’ve painstakingly built out over-the-shoulder, click-by-click tech instructions for completing every SINGLE step of Create and Validate using our systems.
We've created and filmed every single one of these, PLUS has built out every automation you could possibly need ready to install.
Examples: Need an email automation? We've built it and hand you the template. Need to set up a tool? We've filmed the entire process from creating an account to job done.
Tech will NEVER trip you up, we will promise you that.
We have fully built out a BEAUTIFUL full course portal, log in and home page, community page, course home page, lesson page, registration pages and check out for you.
All you need to do is click 'install', update it with your fonts, colours and content and you're good to go. This will save you many, many, many hours of time and the uncertainty of knowing whether the assets you would otherwise be creating from scratch are any good.
We've done the hard work for you (and with a design eye, so you can be assured it's going to make you look professional and stand out),
Get SIX MONTHS of access to your all-in-one course portal for free. This 6-months of free access is worth over $1,200USD by ITSELF.
New users only, free for the first six months for as long as you remain a member of Lifestyle Business School.
Add yourself to the Directory, and opt in to receive messages and start collaboration relationships with similar-minded businesses. You can let us know what you're after, and search for other students looking for YOU.
Here's how it works: Both myself and other students are encouraged to take action in their business, and to share the results of their experimentation. Whether it's launch debrief results, the results of a Meta ad campaign, the result of experimenting with a new style of promotion or something else.. everyone is running experiments and sharing their results together!
To make this a safe space, your access to the experiments space is unlocked only after YOU have shared your first experiment!
Add yourself to the Directory, and opt in to receive messages and start collaboration relationships with similar-minded businesses. You can let us know what you're after, and search for other students looking for YOU.
This means that every lesson includes a community section where you can ask your questions, see what other people have written and complete the program in a "community focused" manner.
*Does not include detailed critique / feedback on your work, for example sales page reviews.
And Lifestyle Business School? Is how we intend to help you to do it. It's all packaged up to give you that value up front - with six courses at less than the price of one as well as a supportive community of peers.
How many units of your leveraged offer would you need to sell to make your investment back? Let's say you have a digital course valued at $1,000 - $2,000 - that's less than a handful of sales to make back the entire cost of your tuition (and that's just the beginning).
The actual “real world value” of the QUANTIFIABLE elements of Lifestyle Business School is $10k+. Just the six programs - Dream and Design, Create and Validate, Deliver and Delight, Traffic Playbook, Rinse and Repeat and Automate and Accelerate - are worth $5,000USD+ combined. This isn't "made up" - the value of each of them separately is between $999 and $1,499 EACH.
The truth is that we are wildly undercharging for our full suite of courses, and in future will charge more.
A complete suite of ready to install automated evergreen sales funnels for“Hands off” sales while you’re snoozin’.
The ultimate suite of rinse-and-repeat sales system for every live launch promotion under the sun.
The playbook for delivering a stand out and streamlined high or low touch course, program or mastermind.
Build an irresistible leveraged offer and get paid to create it in 90 days or less.
Design or re-design your business to your version of the Lifestyle Business Sweet Spot
..
The step-by-step playbook for building out a strategic marketing plan to achieve your campaign traffic goals for scalable offers
A community hosted in our Circle platform for collaborating with other Lifestyle Business School students, sharing experiments and asking support questions.
We have designed a gorgeous mini-course portal and funnel pages ready for you to install in a couple of clicks and import into your Kleq portal!
A complete suite of ready to install automated evergreen sales funnels for“Hands off” sales while you’re snoozin’.
The ultimate suite of rinse-and-repeat sales system for every live launch promotion under the sun.
The playbook for delivering a stand out and streamlined high or low touch course, program or mastermind.
Build an irresistible leveraged offer and get paid to create it in 90 days or less.
Design or re-design your business to your version of the Lifestyle Business Sweet Spot
This essentially makes your first six months in Lifestyle Business School free for as long as you are a member, usually $199US a Month (new users only).
..
Add yourself to the member directory and enable private messages to find collaboration partners!
A monthly recorded behind the scenes video with a transparent peek behind the curtains into my own business statistics and planning processes using the Lifestyle Business School framework.
The step-by-step playbook for building out a strategic marketing plan to achieve your campaign traffic goals for scalable offers
If and when we ever run bonus workshops or classes, you'll get a VIP invite and the call replay too. These are bonus sessions and not a core element of Lifestyle Business School
All access pass to all courses, community, private podcast and templates for 12 months for date of purchase. Option to continue monthly or annual after initial 12 month period.
A community hosted in our Circle platform for collaborating with other Lifestyle Business School students, sharing experiments and asking support questions.
12 months of access to everything, including a community to ask questions and connect with your peers.
..
If and when we ever run bonus workshops or classes, you'll get a VIP invite and the call replay too. These are bonus sessions and not a core element of Lifestyle Business School.
A community hosted in our Circle platform for collaborating with other Lifestyle Business School students, sharing experiments and asking support questions.
We have designed a gorgeous mini-course portal and funnel pages ready for you to install in a couple of clicks and import into your Kleq portal!
A complete suite of ready to install automated evergreen sales funnels for“Hands off” sales while you’re snoozin’.
The ultimate suite of rinse-and-repeat sales system for every live launch promotion under the sun.
The playbook for delivering a stand out and streamlined high or low touch course, program or mastermind.
Build an irresistible leveraged offer and get paid to create it in 90 days or less.
Design or re-design your business to your version of the Lifestyle Business Sweet Spot
This essentially makes your first six months in Lifestyle Business School free for as long as you are a member, usually $199US a Month (new users only).
..
Add yourself to the member directory and enable private messages to find collaboration partners!
A monthly recorded behind the scenes video with a transparent peek behind the curtains into my own business statistics and planning processes using the Lifestyle Business School framework.
The step-by-step playbook for building out a strategic marketing plan to achieve your campaign traffic goals for scalable offers
If and when we ever run bonus workshops or classes, you'll get a VIP invite and the call replay too. These are bonus sessions and not a core element of Lifestyle Business School
All access pass to all courses, community, private podcast and templates for 12 months for date of purchase. Option to continue monthly or annual after initial 12 month period.
A community hosted in our Circle platform for collaborating with other Lifestyle Business School students, sharing experiments and asking support questions.
A community hosted in our Circle platform for collaborating with other Lifestyle Business School students, sharing experiments and asking support questions.
A community hosted in our Circle platform for collaborating with other Lifestyle Business School students, sharing experiments and asking support questions.
A complete suite of ready to install automated evergreen sales funnels for“Hands off” sales while you’re snoozin’.
The ultimate suite of rinse-and-repeat sales system for every live launch promotion under the sun.
The playbook for delivering a stand out and streamlined high or low touch course, program or mastermind.
Build an irresistible leveraged offer and get paid to create it in 90 days or less.
12 months of access to everything, including a community to ask questions and connect with your peers.
Design or re-design your business to your version of the Lifestyle Business Sweet Spot
If and when we ever run bonus workshops or classes, you'll get a VIP invite and the call replay too. These are bonus sessions and not a core element of Lifestyle Business School.
The step-by-step playbook for building out a strategic marketing plan to achieve your campaign traffic goals for scalable offers
Six Months of Kleq Software for $1:
This essentially makes your first six months in Lifestyle Business School free for as long as you are a member, usually $199US a Month (new users only).
Beautifully Designed Course Portal and Funnel Templates: We have designed a gorgeous mini-course portal and funnel pages ready for you to install in a couple of clicks and import into your Kleq portal!
If you are interested in joining Lifestyle Business School, join the VIP invitation list to receive special bonuses not available publicly anywhere (value $2,000).
(GET SPECIAL BONUSES NOT PUBLICLY AVAILABLE)
And 70% of the time? It won’t even feel like work. It truly is possible to build a wildly aligned business where you get to do what you want, where you feel wildly fulfilled by what you do on a day-to-day basis and where you get to genuinely impact people at scale (just as much, if not more, that working solely 1:1 or in a purely time for money model).
When you create a leveraged expertise-based business, you are packaging your IP into something that is divorced from your time. With low overheads and huge margins, it’s very normal for online courses, coaching, containers, digital products, productised services and other expertise-based leveraged models to enjoy very high profit margins and decreasing workload over time.
In other words, the market is EXPLODING, scalable online business models in general have very much become the new norm and the industry will likely disrupt the traditional means of learning and education in the (very near) future #bye100kcollegedegrees
And, I’m happier than ever. Here’s the cliff notes:
Over the last five years, I’ve gone DEEP into this world of online business, and I’ve just about done it all – high ticket, low ticket, courses, masterminds, mash-ups and everything in between.
The GOOD news? Along the way, I’ve discovered that leveraged expertise-based online businesses are IN-CRED-IBLE. Truly, if you want a business that gives you freedom, flexibility and funds?
There is, in my view, NO BETTER MODEL.
on the flip side, a much less attractive picture has been playing out, with too much of a good thing and a lack of guardrails to keep us in check, presenting in some very unappealing ways.
With growth comes CHANGE; and the truth is that right now? The ENTIRE online business industry is on the precipice; a rapidly growing "high growth" market that is approaching a level of maturity that it didn't have just a few years ago. There are more people online than ever before, AI is commoditising information at a rate of knots and whereas for early online business owners there was more "padding", leeway and NO need to to stand out (you stood out by being a player in the industry at ALL!), now?
Same same offers have stopped working. The players still trying to sell commoditised offers instead of leveraged, bespoke and UNIQUE leveraged offers that solve an actual problem someone has and stand OUT – are exiting the market in droves, complaining the industry is dead (plot twist: it’s not, and when you do it right there’s more opportunity than ever before - that's what I help you achieve).
With everyone espousing six and seven figure businesses as the ultimate “holy grail” of success, online business owners started aimlessly shooting for an arbitrary revenue goal, resulting in ego-driven business decisions and many online founders building themselves a gilded cage in the pursuit of a revenue goal that wasn’t even required for the lifestyle they craved.
(Like, that time I built a business that DIDN’T fully align with MY sweet spot, instead blindly follow a coach and methodology with a different ethos to me – only to burn out, wig out and spend long evenings crying along to the symphony of cha-chings coming from the sales of my million dollar program. Don’t recommend it 😂).
Despite craving freedom, flexibility and FUN, many online founders created a version of ‘success’ that gives them the very opposite because they build a business that doesn’t align with the unique style that suits THEM.
They feel unaligned and unfulfilled, wondering whether perhaps there is something wrong with them, or with the industry as a whole, and try to solve it by either pelting at breakneck speed towards the next goal (thinking THAT must be the answer), or chasing pipedreams of passive income and pina coladas on the beach (and giving up all together when THAT turns out to be even harder than what they're doing now).
When I shut down my multi-million dollar group coaching program, it was because in my pursuit (and achievement) of an arbitrary definition of success – I’d swung the pendulum TOO far in a direction I didn’t even want to go in, and woke up one day with a business that didn’t feel good and a calendar full of things I didn’t actually want to do.
Focusing on one to two core offers, eliminating complexity, and building a small and mighty business with a small, lean and remote team.
Optimising for time and the pursuit of 5-hour days and sun-soaked afternoons away from your laptop just as vehemently as you would your next $100k. This becomes more and more possible when you stop looking to revenue as the ONLY metric of success, because it gives you the opportunity to them prioritise life in the mix, too.
Swapping arbitrary top line revenue goals for a focus on leverage and high profit margins, to allow you to reach your “enough” number without building a big, stressful business that requires huge team or overhead to run.
Ensuring that you build an offer suite that suits YOU the founder, and that your pricing and delivery (whether high volume/low cost or low volume, high cost, whether more heavily focused on marketing or delivery.. the list goes on) is aligned with the way you want to do business. (Note: Getting this wrong is a fatal flaw).
Building a leveraged expertise-based business model that allows you to divorce your value from your time.
Intentionally choosing the exact profit figure your business will need to fulfil all of your business, lifestyle and investing needs – in other words, your “enough number”.
Without intentionally defining this, it’s so easy to relentlessly bolt towards a “scale to the moon” revenue-obsessed version of success you don’t even want (but somehow get caught up in whilst trying to ‘keep up with the digital Jones’).
Deciding from the very outset the TYPE of business you want to build, so that you don’t spend months and years running in entirely the wrong direction.
And massively shortcutting the process of getting there with the ONLY complete Operating System for building a wildly aligned expertise-based online business to the Lifestyle Business Sweet Spot on the market #hellocategoryofone).
NOT sugarcoating the work and effort required to do it (it serves no-one – worthwhile things take work, and if someone is telling you otherwise? Run for the hills);
Crafting a simple and aligned digital product-based business model that feels just right for you – with high profit margins, the capacity to work 5-hour days (in time) and the ability to make waves of impact at scale to boot;
Building and intentionally designing your Lifestyle Business Sweet Spot FIRST;
In a world where there is SO much opportunity online and yet at the same time SO much burn out, broken dreams and businesses that don’t align with the founders intent.. I’m now wildly passionate about supporting other current and aspiring online business owners to *REALLY, TRULY* do the same.
I can now truly - hand on heart and not just “because it sounds good and sells things” – say that I have a business that feels just as good on the inside as it looks on the outside.
Our intention is to be with you for your entire journey towards the Lifestyle Business Sweet Spot, and for that reason our processes and methodologies need to be simple enough for new starters AND advanced enough for established businesses sick of buying programs regurgitating basic information they could Google.
You're an established course creator who mostly has their core business areas set up, but who wants to follow an operating system to more closely align their business to a Lifestyle Business Endgame. You'll streamline and optimise each piece, step-by-step so you're never "winging it".
You're an online business owner who has already got something in place, but you're feeling stuck and unable figure out which of the four key success areas (leads, delivery, selling system and offer) you need to optimise to get you unstuck.
You're an aspiring digital product-based business owner who desires and deserves a leveraged online business (or revenue stream), but who is starting from scratch and need a paint-by-numbers plan to set everything up - without overwhelm, second guessing or imposter syndrome.
This is for you if you’re a current or aspiring online expert, coach, consultant, course creator or online service provider who aspires to build a business to the Lifestyle Business Sweet Spot.
Lifestyle Business School is set up in a step-by-step "roadmap" order.
We have a system and project plans to help you to complete everything in a step-by-step manner in 90 day cycles.
You can take things as fast or slowly as you like, but know that everything is laid out for you to complete without second-guessing or wondering what to do next.
Straight after your purchase, you will be emailed a login to Lifestyle Business School, where you will have instant access.
You will be given the overview and roadmap, and start designing your business model to suit your Lifestyle Business Sweet Spot with our Dream and Design course.
Create and Validate is a 12 week paint-by-numbers process to create a super high value mini-course, pitch and deliver it and then to upsell the perfect core offer on the back end. During your first 90 days, you will get access to a new module every week, with step-by-step instructions on what to do that week. In 12-weeks, you'll have leads, a super high quality lead magnet and an offer suite.
At the three month mark of Lifestyle Business School, if you follow our roadmap, you will be ready for Deliver and Delight. Because you will have your offer sold, you'll need the COMPLETE Playbook for setting everything up in a simple and streamlined way so the entire Deliver and Delight delivery playbook, SOPs and processes is waiting for you.
At the six month mark of Lifestyle Business School, you will be ready to start on Rinse and Repeat! You will use it complete a rinse-and-repeat 90-day launch process for your offer, completing everything from pre-pre launch to cart close. There are a number of different launch processes to choose from, so later you can try another too!
Term Four kicks off in your fourth quarter in Lifestyle Business School, and now all of your foundations are set up you'll set up your evergreen sales funnel that brings in sales on autopilot, and later a more advanced "back end" funnel web to make sales sleeping.
By your 12-month anniversary in Lifestyle Business School, you may have completed all stages of building your business machine.
From here, you can choose to renew to refine and optimise to your Lifestyle Business Sweet Spot using our proprietary optimisation system.
From there, you’ll shift your focus and priorities to your next most pressing project, choosing your adventure. That could be building out or optimising automated evergreen funnels, running another rinse-and-repeat launch, testing a different live launch or promotion or something else. You'll be strategically refining your systems to reverse engineer into your profit, time and lifestyle endgame.
The goal of your first 12 months in Lifestyle Business School is to build or re-build your ENTIRE Lifestyle Business Machine. By the end of 12 months, the goal is that you will have a lead system, irresistible offer suite, launch system, automated evergreen sales system and you'll be ready to start refining toward your Lifestyle Business Sweet Spot endgame.
If you’re starting from scratch (or if you’re already established and your first priority is to realign your offer), you will (and we will give you the complete step-by-step process to) create an irresistible and FULLY ALIGNED leveraged offer and have made a cash injection to validate it within 90 days.
I've dumbed nothing down, and I've left NOTHING out.
If you've ever wished you could swipe the systems, structures and sales funnels of a business that has scaled to seven figures and that has operated just about every model under the sun (high ticket, low ticket, memberships, courses, masterminds and everything in between).. that's what Lifestyle Business School gives you.
Need a done-for-you funnel map for a high ticket offer? Got it. Want a full back end evergreen funnel? Sure thing. Need SOPS and systems to run the back end of your business? Take your pick from 20 of them.
From there, you will need to review your offer before deciding on the right next optimisation step based on data.
Lifestyle Business School will help you to diagnose, optimise and refine your business as well as build any of the missing pieces you need to achieve your version of the Lifestyle Business Sweet Spot.
Lifestyle Business School will help you craft irresistible opt in pages and lead magnets, and ensuring they are converting.
Lifestyle Business School will help you craft irresistible opt in pages and lead magnets, and ensuring they are converting.
We hand you all of the campaign and funnel maps to set up live and automated campaigns that convert like crazy.
You want to teach or help people to create an online course or program. If that’s you, email us instead. Your purchase doesn’t permit you to use any of our IP to create your own offer teaching how to create digital courses or program, or to do or reteach or create derivative works from our IP.
You’re not aligned with our Lifestyle Business ethos – if you DON’T want to build a simple, highly profitable cash flow business based around your expertise, and you instead want to build a big “exit” business that you can scale and sell for a motza (sacrificing cashflow and profit for an exit paycheck), this probably isn’t right for you.
You want the pipe dream of passive income with no work.
The truth is that nothing worthwhile comes without work. Lifestyle Business School is an honest methodology and step-by-step system for building a digital product-based business to the Lifestyle Business Sweet Spot. It's SO worthwhile, but it's not a magic pill.
You want one-to-one coaching or personal feedback on your work. This offer includes six courses in a suite for less than the price of one, along with a supportive community.
I can clearly see the next task in front of me and it's really helping to reduce overwhelm.
There is no way I could've achieved what I have in the last 12 months without it. If you're looking to do something huge with your business/ life I cannot recommend it enough. It's been the best investment ever.
I'm so grateful that I went through all of the messaging and special sauce exercises. I feel so much bolder in my borrow strategies and content creation knowing what makes my offerings unique. I also love having my psychographics to pull from, it's the best resource.
I've done so many programs over the years and this program is hands-down the best system I've ever seen. Others are all about selling, not the product. Thank you Stevie and team!
I have intentionally made Lifestyle Business Sweet Spot School a FRACTION of that investment because it is truly my mission for more people to experience the freedom, flexibility and happiness that comes when you fully commit to building a business in wild alignment with your version of the Lifestyle Business Sweet Spot, AND you’re willing to do the work to get there.
I want to impact and help as many people as possible and although this is a program with a HUGE and DIRECT Return on Investment that will continue to pay dividends for years to come, to do that I needed to make it accessible.
We will give you a full refund on your tuition due to dissatisfaction, we only ask a) you let us know why you're dissatisfied and b) you have reviewed less than 10% of the course materials (we can check the back end).
Of course, we feel pretty confident that that's NOT going to happen.
I’m SO incredibly proud of this offer.
The litmus test? If my best friend came knocking on my digital door (actually, I hope she does!), I’d be SO HAPPY that was on board. I know, without a shadow of a doubt, that it would serve her. That’s when you KNOW an offer is the goods - it passes the "best friend" test.
But still, the guarantee is there.
If you’re ready to make the commitment and build your wildly aligned leveraged expertise-based business, Lifestyle Business School is the ONLY program of its type to get you there.
Just like in the OFFLINE world, when you are building something worthwhile – it takes time, energy and effort.
The industry sugarcoats this, and tries to tell you that if you’re working hard? You’re doing it wrong. BS.
Big dreams require hard, upfront work and that’s the truth. Too many people stalling before they get to the GOOD STUFF is the reason that we’ll never sugarcoat that.
What we WILL do, however, is give you a sneak peek into what is waiting for you on the other side when you DO commit:
The trouble is? The Internet is so often selling a pipedream – promising us lightning fast SECOND ORDER consequences and pretending that the first order consequences aren’t even a thing.
And so, we’re all giving up the moment things get hard, because our expectations when it comes to the path were so wildly misaligned in the first place.
True flexibility, alignment and time, freedom and happiness in spades.
Up front work, iteration, refinement.
The longer term, longer lasting, consequence of an action you take that usually comes AFTER the first order consequence.
The immediate, usually short-term, consequence of an action you take.
Because, here’s one thing we know for sure:
Misaligned expectations killed more dreams than failure ever did.
Let’s talk about first order v second order consequences. The truth is? Every action (or inaction) you take gives you both – and although it might not feel like it at the time – BOTH are a gift.
At the end of the day – it’s not about avoiding hard work, because you’re already working hard doing something that doesn’t light you up, isn’t working or that isn’t sustainable.
It’s about doing the RIGHT hard work – finding and building a model you love that also pays well, working hard at it for a few years and then ultimately being rewarded by GETTING to life a life won’t.
Happy and proud – the hard work was worth it 😊
Making DEEP waves of impact with the people you serve, and the transformations your market-leading offer/s have delivered.
On the path to true financial freedom in years NOT decades, with the capacity to invest consistently into assets outside of your business to give you the leverage and cash flow to make work entirely optional (though you’ll likely still do it anyway because you’ve built a business you genuinely love);
Living in the Lifestyle Business Sweet Spot, with reliably and consistently HIGH cash-flow months whilst working 5-hour days, enjoying Fridays off, working out at 10am and spending time with your family without side-eyeing a screen;
And in Three to
Five Years?
Earning a solid income doing something that actually lights you up, and truly, passionately being able to say that 70% of the time? Your work doesn’t even FEEL like work;
Taking entire, sun-soaked afternoons OFF, with automated sales systems fuelling cha-ching notifications on your phone – all going off as you getting your nails done or play on the floor with your little one;
Experiencing your BEST, and most ease-filled cash months ever, without hustling and grinding with a back-to-back calendar of sales or client calls to get there;
The proud owner of an IRRESISTIBLE, talkaboutable offer that is making real waves, delivered in a completely streamlined and leveraged way that isn’t taking 18,626 hours of your time;
Here’s Where You Could Be Later This Year..
To feel aligned and excited about your path, with crystal clear clarity on your endgame and the step-by-step ready-to-install roadmap to achieve it. To feel deeply fulfilled by the work you do.
To optimise for a wildly profitable life that gives you everything you want (without a relentless focus on scale at any cost).
To spend your time the way you want. To call your own shots. To travel, or not work Fridays, or simply to have the flexibility to spend more time with little ones or loved ones.
To serve those around you deeply. To facilitate meaningful transformations. To use your business as a force for good. To make a ding in the universe. To make waves of impact on your life, for your family, for your students and also? For the world.
To divorce your value from your time. To stop equating the number of hours you work with the money you are able to make. To work five to nine, instead of nine to five.. or whenever and wherever YOU want.
To stay put, and in the exact same position you currently are in a year.. And maybe also in five.
To back yourself. To make a
single (albeit) scary decision.
And simply, to say yes.
You DESERVE a small, mighty and whip-smart leveraged expertise-based business that you can run from anywhere in the world.
And you weren’t made to stay stuck in a business or life that doesn’t feel just RIGHT; to settle just because it’s the safest choice.
Of course, building an online business to the Lifestyle Business Sweet Spot takes courage.
To step forward.
To ditch the “shoulds”.
To swap good for DAZZLING.
And to ignore all of the little voices in your head trying to keep you safe and small by telling you all of the reasons why you can’t.. why now isn’t the time… why saying “yes” to yourself is a dangerous decision.
That you deserve more.
That waking at 2.15am wanting MORE for your life (but feeling stuck) ain’t it.
That living small isn’t the regret you want when you’re 85.
That a life and business lived in wild alignment is THE endgame.
That actually loving your life should be the ONLY goal.
That making a ding in the universe isn’t a “to do” item to put on ice for later.
That regret feels like shit.
That you CAN do this (you just need the tools).
That if she/he/they can, so can you.
That telling YOURSELF the truth can feel like the hardest bit.
That radical honesty and aligned action is the only way to get what you actually want.
That now is better than an undefined later.
That you’ll never feel ready.
That you might only be missing one thing (and it could be everything).
That now is your time, and this is THE thing.