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Perfect.
You’re in the right place. 

Perfect. You’re in the right place.

Ready to start or grow a leveraged online business to the “Lifestyle Business Sweet Spot”— one to two core offers, with high profit margins, working 5-hour days and a lean, remote team?

Group Programs

YOU HAVE OR WANT TO SELL

03.

THIS IS FOR YOU IF

Online Courses

YOU HAVE OR WANT TO SELL

02.

THIS IS FOR YOU IF

Digital Products

YOU HAVE OR WANT TO SELL

01.

This is for you if:

Memberships

YOU HAVE OR WANT TO SELL

06.

THIS IS FOR YOU IF

Mentoring

YOU HAVE OR WANT TO SELL

05.

THIS IS FOR YOU IF

Masterminds

YOU HAVE OR WANT A DIGITAL PRODUCT-BASED ONLINE BUSINESS MODEL SELLING ANY OF THE FOLLOWING:

04.

THIS FOR YOU IF

THIS IS FOR YOU IF

YOU HAVE OR WANT TO SELL

AND, YOU TICK ONE OF TWO BOXES

(ALL OF THESE TYPES OF OFFERS ARE UNDER THE UMBRELLA OF "DIGITAL PRODUCT BASED BUSINESS" - AKA COURSE-BASED BUSINESS, LEVERAGED EXPERTISE-BASED BUSINESS, ONE TO MANY BUSINESS).

👉 You started your business to enjoy more freedom and time, but you’re still working the big, big hours and wondering... “where am I going wrong here?!”

👉 You don’t know what you don’t know, Google can no longer answer your next level questions.

👉 You've launched once (or many times) but it all still kind of feels like a bit of a fluke and you have NO idea how to replicate it again and again. 

👉 You' making sales but you know you have so much potential inside of you and it feels like you're driving 100km without a roadmap. Spaghetti throwing is has gotten you this far, but you're ready for some structure and strategy. 

The Digital-Product Based Business Owner

👉 Your business currently requires a whole lot of your time, you feel like you have 10 bosses (instead of the one you left your corporate job for) and your calendar is full to the brim;

👉 You're SO ready to divorce your value from your time with a leveraged expertise-based business or revenue stream but you know one to many is a WHOLE different ballgame.

👉 You're starting from scratch, your email list is small or non-existent and you have no idea whether you have the expertise or skills to even come up with the right IDEA (let alone everything that follows);

The  1:1 Service Provider or Online Business Owner 

That’s a damn good day. 

Well, let me tell you – that day hits different.

  • You’ve built a digital product-based business where you’d still be doing the SAME DAMN THING even if money wasn’t an issue;

  • You’ve installed the freedom to work from 5am - 9am and then have the WHOLE REST OF THE DAY OFF (or 10am for two hours, then 8pm for three – or whatever you DAMN WELL LIKE);

  • It’s Sunday evening and you’re next level PUMPED for Monday morning (because, let’s face it – those Sunday scaries are a SURE-FIRE sign that something needs to change 👻); AND

  • That you could be five or ten years away from early “retirement” and true financial freedom because you’ve set your business up for maximum leverage and cash flow (and you know what to do with it)…

Why? Because the day you realise that: 

And, let me tell you – it’s magical

Based on your expertise and unique edge with a focus on leverage and time on the one hand, and high profit margins on the other…

Packaged up in a model that satisfies YOU, your lifestyle & the Monday Morning Test*…

That allows you to work from anywhere WITHOUT side-eyeing a screen every two seconds to make sure you haven’t missed an important client/boss notification (aperitivo in Italia, anyone?)..

Aaand all tempered with realistic expectations around the time, energy and efforts required to create something truly earth-shatteringly-life- changing (so you don’t resent the process when it inevitably feels “hard” – everything worthwhile does).

It’s a little term I’ve coined to describe the beautiful intersection between a leveraged DIGITAL PRODUCT BASED business you’d love running EVEN IF you didn’t have to…


Mission: Build a Digital-Product Based Business to Your Version of the “Lifestyle Business Sweet Spot”
(Regardless of Your Current Phase or Stage)

WHAT IS THE LIFESTYLE BUSINESS SWEET SPOT?

– Said No-One, Ever. 

“I can’t WAIT to work 10-hour days for the next 40-years doing something that pays me cents and steals my happiness”

And yet – despite the opportunity the past few years have afforded us for a collective reset – that’s exactly what we’re continuing to do.

In many ways, it's because we've been sold pipedream.

On the one hand, the digital product-based industry is littered with tired online rhetoric around “more, more, more”, “relentless scale at any cost”, “scale to the moon” and “keeping up with the digital Joneses”.

… And on the other? False, shallow promises selling the idea of the 4-hour work week, that online business is all palm trees and passive income whilst sipping margaritas by the beach, and that fast results with zero work are actually a thing (hint: they’re not).

Both are unhealthy and unhelpful, and ultimately?

Are leading to burnout, broken dreams and a graveyard of businesses that don't align with freedom, flexibility and financial comfort that their founder started it for in the first place. 

But, Here's the Reality –
Most of Us Aren't There

SOUNDS DREAMY, RIGHT?

The bubble is (thankfully – GOSH) bursting.

The hey-day of building a digital product-based business or revenue stream resembling “six or seven figures at any cost”, all whilst slinging Gucci bags as the ultimate hallmark of “making it” are coming to an end.

Ambitious current and aspiring online educators, coaches and consultants are smartening-up, savvying-up and turning their backs on the “get rich quick” promises of wiley Internet marketers as they seek new ways to build the simple, profitable and fulfilling online businesses they’ve been promised in the past;

And although we STILL want freedom-based, and flexibility-fuelled online businesses, we’re (finally) ready to ditch the BS and seek out a realistic, step-by-step, and HONEST methodology to get there.

Happily though, it's not all doom and gloom, because right now?

And if that's YOU? You're in luck.

Because Lifestyle Business School is for you.

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The Complete, All-In-One SIX PHASE Operating System for Building (or Rebuilding) a digital product based Business OR REVENUE STREAM TO THE LIFESTYLE BUSINESS Sweet Spot.

 Includes *Full* Process-Driven Playbooks for Business Model Design, Offer Creation, Back End Delivery, Traffic, Live Launch Campaigns and Automated Funnels.

Being clear on your owners intent when growing is critical to avoid wrong turns, wrong moves and spending months and years sprinting in the wrong direction.

We specialise in helping digital course creators get to what we believe is the “Lifestyle Business Sweet Spot”. 

There is a critical difference between a lifestyle business, and a scale business.

Important:
This is Strictly For Founders Who Desire a Lifestyle Business 

Scale Business

The antithesis of a lifestyle business?

A “scale” business.

When you’re ‘scaling’ a business, you’re ultimately angling
for an exit to give you a nice fat paycheck to bankroll the
rest of your days.

You sacrifice profit margins to fuel your growth, you
need to entirely remove your personal brand from the
picture, and you need a big team, considerable scale and a
view to jump well past $1-2 million in revenue to get there.

The antithesis of a lifestyle business?

A “scale” business.

When you’re ‘scaling’ a business, you’re ultimately angling for an exit to give you a nice fat paycheck to bankroll the rest
of your days.

You sacrifice profit margins to fuel your growth, you need to entirely remove your personal brand from the picture, and you need a big team, considerable scale and a view to jump well past $1-2 million in revenue to get there.

Lifestyle Business

A lifestyle business is created by the owner for the specific
purpose of providing cash flow to pursue interests and
wealth outside of the business.

In our books?

It’s a business where the owner’s intent is to build a chill,
happy online business that creates deep impact for fewer
people, gives you the time to do what you want, creates the
space and freedom to pursue a balanced life, and generates
the profit + cash flow to invest into vehicles OUTSIDE of
your business to generate real financial freedom.

A lifestyle business is created by the owner for the specific purpose of providing cash flow to pursue interests and wealth outside of the business.

In our books?

It’s a business where the owner’s intent is to build a chill, happy online business that creates deep impact for fewer people, gives you the time to do what you want, creates the space and freedom to pursue a balanced life, and generates the profit + cash flow to invest into vehicles OUTSIDE of your business to generate
real financial freedom.

And frankly? It’s magical.

We call it the “Lifestyle Business Sweet Spot” because it allows you to build a business that complements the freedom and flexibility you started it for in the first place, all whilst still earning well, serving well and living well.



All achieved with a borderline-obsessive focus on customer experience and delivery over relentless scale, with a committed focus on creating deeper impact.

A focus on infusing lifestyle into how you do business.

The CHOICE to work 5-hour days (EVENTUALLY).

A lean team (0 - 5 remote contractors or employees). 

One to two CORE offers.

High profit margins.

We best serve those who desire a lifestyle business endgame:

DIFFERENT STROKES FOR DIFFERENT FOLKS, BUT ULTIMATELY?

Time Consuming
If you are serious about creating an online course, program or mastermind, or growing the one you have, this will save you hundreds and hundreds of hours and elbow grease. 

Theory or Fluff
It's action focused, with step-by-step checklists, and every single template, resource, done for you process and swipe you could ever possibly need to run a course-based business. 

Just Another Course
It's a process-Driven Operating System
This is a step-by-step, here's-exactly-how-you-do it system for reverse engineering into a course-based business model using data.

Lifestyle Business School Isn’t:

Let’s get one thing straight:

What Makes Lifestyle Business School STAND OUT?

This methodology values TIME as equally as it does PROFIT, and optimises to deliver both. This stops the common “trap” of aimlessly shooting for an arbitrary revenue goal ($100k or $1m on anyone’s wishlist?), which results in ego-driven business decisions that don’t align with the lifestyle you set out to create in the first place.

It Focuses on Time and Freedom as  Much as Money –

It’s designed to support you, whether you’re starting from scratch or you’re six years in.

It’s for the absolute beginner: If you’re starting from scratch, and you want a simple step-by-step, this program is structured to give you that without a single hint of overwhelm.

And also for the advanced: If you’re established and advanced but you feel like you have gaps and holes in your business or that you need to re-align and build to your sweet spot, this program will meet you where you are at – without needing to join a $20k mastermind to get there.

(And, for everyone in between).

It is a System That Works Regardless of Whether You Are Starting From Scratch or Super Advanced


This system starts by helping you to define your desired endgame - including your revenue "enough" number, your desired working hours and how you want your business to complement your lifestyle. 

It then gives you a roadmap to build out your entire business to fit THAT, and the data-driven tracking processes to check in monthly on your progress and refine. Each piece works together to form a complete operating system to achieve your personal endgame.

It Is a Complete Lifestyle Business Operating System   – 

Each of the parts of Lifestyle Business School are comprehensive playbooks valued at over $1,000 - $1,500 each. They have been packaged up into one irresistible offer.

It's Actually Six Comprehensive Playbooks
Valued at $1k Each

HERE'S SIX THINGS THAT MAKE it completely unique and the best value on the market

Lifestyle Business School is the Most Thoughtfully Curated and Practical, Step-by-Step System for Starting and Growing a Lifestyle Focused Digital Product-Based Business on the Market (Period).

It Includes a Full, Instant Access Suite of 200+ Done-For-You Systems, Templates, Swipe and Resources 


Lifestyle Business School is the Mary-Poppins-Handbag treasure trove of every template and resource you could ever need to build a digital product based business.  Here's a taste (it's not an exhaustive list, but will give you an idea of the breadth): 

🖤 Business Model Design: 

Business Budget Calculator
Revenue "Enough" Number Calculator
Business Model Mapping Matrix
Geniuz Zone Assessment
Thought Leadership Map 

🖤  Offer Suite Creation

Market Research SOP
14 Days of Social Media Promotion Posts 
Market Research Question Templates
Messaging Suitcase
Offer Suite Outline
Mini-Course Registration System Templates
Running a Live Mini-Course SOP
Sales and Objection Handling Scripts
Student Feedback Survey Template
Core Offer Outline 

🖤 Delivery

ClickUp Client CRM 
Curriculum Outline Schedule
Canva Course Design Templates
Blank SOP Template 
Buyer Delivery Email Sequences
Welcome Session Slide Deck Template
Course Lesson Slide Templates
Group Program Onboarding SOP
Client Renewal SOP
Client Offboarding SOP
Client Communications SOP
Collecting Testimonials SOP
Managing Missed Payments SOP
Missed Payment Automation Template
Weekly Newsletter SOP
Hosting Group Q+A Calls SOP
Pre-Recorded Coaching Feedback SOP
Membership Member Cancellation SOP
Difficult Client Emails Template Vault
Client Accountability Process SOP









🖤  Live Sales Campaigns

Low Ticket Webinar Slide Template
High Ticket Webinar Slide Template
Challenge Training Slide Templates
27-Page Sales Page Template
60-Page High Ticket Sales Page Template
Lazy Launch Funnel Map and System
Webinar Funnel Map and System
Challenge Funnel Map and System
High Ticket Funnel Map and System
Launch Invitation Emails for Every Funnel
Launch Sales Emails for Every Funnel
Launch KPI Tracking Spreadsheets
Launch Social Media Post Templates
Sales Trackers
High Ticket Application Form Templates
Launch Home Base Templates
Debrief and Optimisation Checklists
Relaunch Process Checklists

🖤  Traffic and Marketing

12 Month Marketing Plan Template
Content Plan Template
Social Media Planning Spreadsheets
Email Planning Spreadsheets
14 Day Welcome Sequence Email Templates
10-Pack of Social Media Remarketing Post Templates
Ad KPI Trackers
Collaboration Tracking Spreadsheets
Pitch Templates 
Guest Podcast SOP Process
Lead Magnet Canva Template
Lead Magnet Registration System Templates

🖤  Automated Funnels

Automated Funnel Maps
Active Campaign Funnel Templates 
Automated Follow Up Email Sequences
Automated Funnel KPI Tracking Spreadsheets
Optimisation Spreadsheets



And more.

It is specifically set up to ensure that you build a WILDLY ALIGNED business model from the outset, that you’re following a precise Operating System OPTIMISED for your desired Lifestyle Business Sweet Spot endgame and that you’re equipped with step-by-step playbooks to reduce months and years of trial and error, following experts with a different ethos to you or building a business that doesn’t align with your desired endgame. 

Our methodology for building a leveraged course based business or revenue stream to the Lifestyle Business Sweet Spot is like nothing else on the market. 

The Step-By-Step
Lifestyle Business School Roadmap

The frankly *freeing* realisation?

This isn’t something you can - or frankly, should - do in two seconds. From start to finish?

 Building a business with your ULTIMATE Lifestyle Business Sweet Spot endgame in mind is usually a three to five year process. Lifestyle Business School gives you the ENTIRE end-to-end roadmap for a digital product-based business, and you will come back to it time and time and time again. 

Aligned expectations are important, because they help you ENJOY the journey along the way; and not think there is something wrong with YOU or the online business industry if you don't achieve your endgame in two seconds with zero effort. 

Once you have a selling system and offer that converts in launch, you can transition it into something that sells every day - and then go even FURTHER, with a full back-end web that does all the selling for you.

05. Automate

Choose a low ticket or high ticket launch system and follow our step-by-step 12 week launch system to take you from pre-launch to cart close with templates, swipes and a clear process for every step.

04. Launch

Once you’ve successfully SOLD your offer (whether it’s a course, coaching or even a productised service), you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go. So, we'll hand you the complete process-driven playbook for delivering a stand out and streamlined high or low ticket offer. 

03. Deliver

Build a SUPER high quality email list by delivering a people-would-pay-money-for free Mini-Course. Deliver it over a four week period and then upsell an irresistible core offer to them that they can't say no to, and that aligns with the number of leads you are able to generate and your revenue goals. Do this over your FIRST 12-week period to eliminate perfection + procrastination and take fast action to build (or re-build) your business. 

02. Create

Intentionally design (or re-design) a wildly aligned expertise-based business to YOUR version of the Lifestyle Business Sweet Spot, with a defined endgame and “enough” number to reverse engineer into to create a business and life you love.

01. Design

05. AUTOMATE

04. LAUNCH

03. DELIVER

02. CREATE

01. Design

Part One:
Build (or Re-Build) the Machine

Part One: Build
(or Re-Build) the Machine

Part Two: Refine the Machine to the
Lifestyle Business Sweet Spot

Part Two: Refine the Machine to the Lifestyle Business Sweet Spot

There are five key "cogs" in the leveraged expertise-based business machine, and it's essential to build them (or to systematically RE-BUILD them, if you already have an expert business and it's unaligned with your endgame) in the right order.

Once you’ve built your machine, the GAME becomes refining it in a systematic way to achieve your Lifestyle Business Sweet Spot endgame. Using our Lifestyle Business Operating System, you will track and measure your progress towards your personal "sweet spot" in each of the following Lifestyle Business Sweet Spot categories.

Measure and track your progress towards your revenue "enough number", optimising and refining your profit levers to improve and iterate to achieve it.

01. Profit Sweet Spot

Measure and track your progress towards your goal hourly rate, optimising and refining to better install time leverage to achieve it and have the option to work five-hour days.

02. Time Sweet Spot

Measure and track your progress towards a lifestyle - both inside and outside of work "hours" - that deeply fulfils you and the values you started (or want to start) your business for in the first place - whether that's freedom, flexibility, family, fun or something else!

03. Lifestyle Sweet Spot

A leveraged digital-product based business needs a consistent flow of traffic, and the ability to properly nurture that traffic into a sale. This requires a simple but sophisticated marketing plan rolling out every month. 

[Ongoing] Traffic

PART ONE: DREAM AND DESIGN

YOU STARt WIth THE END IN MIND, BY CLARIFYING YOUR DESIRED ENDGAME AND BUSINESS MODEL

PART FIVE: AUTOMATE+ACCELERATE

PART FOUR: RINSE + REPEAT

PART THREE: DELIVER + DELIGHT

PART TWO: CREATE + VALIDATE

ONCE YOU ARE CLEAR ON YOUR ENDGAME, YOU ARE EQUIPPED TO BUILD OUT THE STEP-BY-STEP SYSTEM tO ACHIEVE IT (IN A WAY THAT ALIGNS WITH YOU)

Lifestyle Business School is an All Access Pass to the Complete Operating System for creating a leveraged expertise-based business to the Lifestyle Business Sweet Spot.

So, What’s Included?

[NEW] PART SIX: TRAFFIC PLAYBOOK

The CRITICAL first step? Crystal clear clarity on your endgame, so that you can INTENTIONALLY build (or re-build) a business designed to achieve it.

INTENTIONALLY DESIGN (OR RE-DESIGN) A LEVERAGED EXPERTISE BASED ONLINE BUSINESS TO YOUR VERSION OF THE LIFESTYLE BUSINESS SWEET SPOT

PART ONE

  • Clarifying Your Endgame: Intentionally clarify your business endgame; and your profit, time and lifestyle sweet spot. 

  • Defining Your Enough: Define your SPECIFIC revenue enough number, so you know how much your business need to make to fuel your lifestyle and (eventually) make work optional.

  • Crafting your Business Model: Define your founder type, most aligned endgame business model and best starting point so that you can build a business that aligns with both the traction you desire in the early days and the wild alignment that will ensure it is fulfilling in the long-term, too. 

  • Defining Your Personal Brand: Map out the focus of your personal brand, and how to differentiate yourself to give yourself a talk-aboutable edge to stand out.

  • Offer Suite: Discover how to map a simple, strategic and streamlined offer suite for your expertise based business. 

  • By the end of Dream and Design, you will have done the essential pre-work to ensure that your strategy is aligned to the type of business you want to build.

We cover –

You will have crystal clear clarity on your Lifestyle Business endgame and know where you need to reverse engineer into as you build (or re-build) a leveraged expertise-based business model to YOUR version of the Lifestyle Business Sweet Spot.

By the end –

Dream and Design is the difference between building an unaligned business and running months and years in the wrong direction, and building the right business for YOU right from the outset (or helping you recalibrate if you've found yourself off course). 

Important Note:

  • Delivery model matrix to determine the right pricing model for your core offer; 
  • Founder type assessment to determined the correct business model; 
  • Genius Zone assessment to discover your strengths/talent/skill sweet spot; 
  • Personal brand process to discover your talkaboutable edge; 
  • Offer suite map. 

  • Personal reflection questions to help you to clarify what you want;
  • Personal Budget Calculator to determine your lifestyle expenses; 
  • Investment training to determined your required investment number to make work optional;
  • "Enough" Endgame Calculator, so you know the EXACT revenue number you need to achieve your Lifestyle Business Sweet Spot;

Here is a selection of the ready-to-install templates and resources waiting for you. 

Templates

Develop, package and position a leveraged offer that does the selling FOR you online. You won’t NEED fancy sales bells and whistles because your dreamies will see the offer, AUTOMATICALLY want to buy and will be EXCITED to part ways with their hard earned money.

Most products and services fail because they don’t have this; it’s the difference between being just one-of-the-pack and being the ONLY choice (even if you’re a newbie), between a luke-warm response and ‘OMG yes’, and between getting sales and getting rich (really).

Take Action in Your First 12-Weeks

Build an irresistible leveraged online offer and get paid to create it in 90 days or less. 

CAN BE PURCHASED SEPARATELY FOR $999

The Irresistible Leveraged Offer Formula

PART TWO

  • Position: Build a simple, wildly effective two part Offer Suite with IRRESISTIBLE messaging and positioning design to attract high quality leads like magnets and sell without friction;

  • Pitch: Create and deliver a SUPER high quality Mini-Course and pitch it to build an instant email list of aligned perfect fit leads (even if you have no audience and you're starting from scratch); 

  • Deliver: Deliver it over a four week period to prime them ready to buy, with step-by-step guidance, done-for-you tech templates 

  • Sell: Finally, at the end of your four week process you'll pitch the PERFECT core offer, packaged and positioned to sell, to validate it and get a cash injection in less that 12 weeks. Based on the number of registrations for your free lead magnet and the intel you collect from the perfect fit leads who consume your free mini-course, decide on the topic and delivery method for your next step paid core offer. 


OVER 12-WEEKS in a PAINT BY NUMBERS PROCESS, YOU WILL –

The magic of this 12-week roadmap is that you will get PAID to create a core offer BEFORE you spend 40 hours creating it, know (because you'll be creating it WITH the input of your leads) that it's what people want, plus you'll *hopefully* round it out with a quick cash injection, allowing you to free up your calendar to build it.

The Magic of This Roadmap

  • This is paint-by-numbers - Every week, you are handing a checklist of EXACTLY what you need to do, and every template, swipe, tech tutorial and process you need to do it; 

  • This is designed to overcome "I don't have time", "I don't trust myself", "the tech scares me" and every other excuse that has held you back" - Often, the BIG thing holding super-capable and amazing people back from building the leveraged online expertise business of their dreams is the first step, and lacking the basic know-how around how to step up the core fundamentals of their business (email list, lead magnet and irresistible offer). Create and Validate equips you with the skills you need to get all of that done, and to OWN that skill forever. 

  • This gives you key infrastructure whether you're starting out OR you want a cool new launch strategy in your existing business - Every online business owner needs TWO offers in their business; an irresistible and high value lead magnet that filters high quality leads EFFORTLESSLY into their eco-system, and an irresistible core offer that fits their stage of business and is positioned to sell. At the end of Create and Validate, you will have both – and you will do it without spending a year, or two, overthinking, questioning and taking wrong turns. 

you'll have a high quality email list, SUPER high value mini-course lead magnet, a shiny new launch process AND the opportunity to make sales at the end.

By the end –

  • Offer Design Spreadsheets
  • Market Research Question List and Pitch Scripts
  • Messaging Suitcase Template
  • Transformation Statement Helper
  • Email swipes for every step
  • Ten days of content inspiration
  • Sales process scripts
  • Debrief and next steps
  • Debrief instructions
  • Feedback survey templates

  • Profitable Market Finder
  • Leveraged Offer Menu
  • Market Research Survey Templates
  • Messaging Suitcase Template
  • Leveraged Offer Time Calculator
  • MVP Sales Page Template
  • Done For You Mini-Course Funnel
  • Opt In Page and Thank You Page Templates

Here is a small selection of the ready-to-install templates and resources waiting for you. 

Templates

Once you’ve successfully SOLD your offer, you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go.

This delivery playbook has one objective – to ensure that your delivery passes the “best friend test” with FLYING colours – meaning that you’d be SO DAMN PROUD to have your best friend purchase because you have rock solid confidence in the transformation it provides.

The playbook for delivering a stand out and streamlined high or low touch course, program or mastermind.

CAN BE PURCHASED SEPARATELY FOR $999

The Standout Program Delivery Playbook

PART THREE

  • The SPECIFIC structures, templates and SOPs for delivering a STANDOUT, knock ‘em dead high or low touch leveraged expertise-based offer – ie. the stuff no-one else teaches you because they are solely focused on the marketing (newsflash – a killer delivery is the best marketing strategy ever 😉);

  • Crafting aligned and impactful community, coaching, curriculum and/or "customised" deliverables, including complete SOPs for things like customer communication, different deliverables, calls and more;

  • How to craft and deliver curriculum (for courses/program) or service-steps (for productised services) that facilitates a clear transformation;

  • The 411 on creating materials, from videos to workbooks, to sexy-looking Google workbooks, to portal build and more;

  • Branding your offer, including complete SOPs and templates for branding, photography shoots and shot lists and design (with all of the Canva design templates you need to knock ‘em dead);

  • Dealing with difficult student/client situations – did anyone say clients that ghost, missed payments, difficult emails, navigating hard conversations and more?).

  • Bringing on support to help you run your offer – including SOPs, hiring processes and onboarding manuals;

  • Managing onboarding, offboarding and customer renewals seamlessly with the perfect mix of automation and a personal human touch, including plug ‘n play automations, onboarding / presentation templates, SOPs and more.

  • Automation swipes for cool AND essential flows to help make delivering your offer more seamless – eg setting up “Cha-ching notifications” for new sales, buyer delivery email automations and more.

  • Ready to install templates and systems for automated feedback loops, anonymous feedback, and testimonial collection (plus, what to do with it). 

We [comprehensively] cover –

You’ll have a systematised and rave-worthy delivery of your offer nailed that you can stand SO CONFIDENTLY behind, which is streamlined to the eyeballs (it’s a beautiful thing) and which delivers reliable results for your students/clients without it requiring ALL of your time.

By the end –

  • Orientation and Welcome Session Slide Templates
  • Onboarding SOP and Processes
  • Reengagement Email Sequences
  • Renewal and Graduation SOP and Processes
  • Community Engagement Processes
  • Anon feedback system and templates

  • Clickup Client CRM template
  • Delivery Production Schedule Spreadsheet
  • Lesson Slide Templates
  • Canva Course Design Templates
  • Program Delivery SOPs for Every Deliverable
  • Buyer Delivery Email Sequences

Here is a small selection of the ready-to-install templates and resources waiting for you. 

Templates

The ultimate suite of rinse-and-repeat sales system for every HIGH AND LOW TICKEt live launch promotion under the sun.

CAN BE PURCHASED SEPARATELY FOR $999

Repeatable Live Launch Systems

PART FOUR

  • Plug ‘n play, ready to install processes and templates for every live launch and promotion under the sun, including the three key launches every expertise-based online business must have in their arsenal to maximise profits and sales;

  • Why “bridging the gap” is the SOLE goal for any live launch or promotion and how to make sure that your pre-launch kicks that goal so your prospects are lined-up-and-ready-to-go come cart open time.

  • Full step-by-step instructions for how to create every key asset required to run a successful launch – including sales pages, webinar slides and more.

  • Complete, ready-to-install sales system for straight-to-cart course and low ticket webinar launches, challenge-style launches and application-based high ticket group programs and masterminds.

  • Done-with-you templates for webinar slides, challenge trainings, nurture emails, sales emails, opt in and thank you pages, and more;

  • The secret processes and templates to make 20% more revenue from every promotion you run without need a single additional lead;

  • Back end sales systems for increasing customer lifetime value and making more from the students and clients you already have (without customer acquisition costs eating into your profit margins);

  • DM Selling Processes so you never need to do another sales call again (if it doesn’t serve you);

  • The complete rinse-and-repeat launch debrief process for objectively assessing the results of your launches and making a plan for next steps.

We cover –

 You’ll have completed a full 90 day rinse-and-repeatable core live launch process and developed a system for making reliable live launch sales at a reliable conversion rate, and access to a bevy of other ready-to-install promotion and launch strategies to pull quick profits out of your hat faster than you can say RABBITS 🐰

By the end –

  • Pre Launch Invitation Email Sequence
  • Pre Launch Social Media Templates
  • Launch Lead Tracking Spreadsheets
  • Launch Home Base Document
  • Launch Data Tracking Spreadsheets
  • Relaunch Process Checklist

  • 27-Page Sales Page Template
  • Opt In + Thank You Page Copy + Design Templates
  • Webinar Slide Template
  • Challenge Slide Presentation Templates
  • Launch Sales Email Sequence
  • Live launch maps for webinar launches, high ticket launches, challenge launches, and MORE

Here is a small selection of the ready-to-install templates and resources waiting for you. 

Templates

Automated evergreen sales funnels for “Hands off” sales while you’re snoozin’.

CAN BE PURCHASED SEPARATELY FOR $1,499

Evergreen Sales in Your Sleep

PART FIVE

  • Ready to install systems for automating your live launch promotions and creating an automated sales system for cha-chings in your sleep;

  • The non-negotiable “must have” automation tool you need to single-handedly change your business forever;

  • The “quick sale” evergreen funnel for taking new leads from cold to sold in less than 7 days;

  • The back end funnel “web” for cycling leads that don’t purchase through multiple value-soaked sales opportunities to maximise the profit potential of every lead that enters your list;

  • Advanced “add ons” for your evergreen funnel to increase the average order value of every sale;

  • Step-by-step instructions on how to set up every techy piece so you can focus on making sales 24/7 on autopilot and NOT “WHY ON EARTH THE TECH ISN’T WORKING?!”;

  • Plug-n-play funnel maps and email automation templates for your entire advanced back end evergreen funnel system, which can sell multiple offers concurrently;

  • Optimisation processes and workflows to improve the performance of your evergreen funnel;

We cover –

You’ll have a REASON to post on social and generate leads, safe in the knowledge that as soon as they hit your email list they’ll be automatically cycled through a VALUE-SOAKED and sales-optimised web of automated evergreen funnels. You’ll be making sales while you’re asleep (mute your phone – those cha-ching dings while you’re snoozin’ can get annoying).

By the end –

  • Opt In and Thank You Page Copy and
  • Design Templates
  • Evergreen Data Tracking Spreadsheets
  • Evergreen Optimisation Spreadsheets

  • Evergreen sequence email scripts
  • Email automation swipes
  • Funnel maps for different evergreen automation options
  • Tech automation templates for advanced automations

Here is a small selection of the ready-to-install templates and resources waiting for you. 

Templates

These bonuses are collectively worth thousands of dollars on their own. 


Bonuses!

Traffic Playbook Included in Lifestyle Business School For a Limited Time!

*HUGE BRAND NEW BONUS*

Introducing Traffic Playbook:
Develop a Simple & Sophisticated Marketing Plan to Sell Your Scalable Offers

THE NITTY GRITTY:

This is a FULL, step-by-step playbook for building out a strategic marketing plan to achieve your campaign traffic goals for scalable offers; 

Questions? DM us on Instagram @lifestylebusiness.school

Includes full Traffic Recipes for different campaign types, content publishing plans, strategic campaign plans, and contact list growth strategies. 
Together, they are designed for you to set and achieve clear traffic goals and drive the volume and quality of TRAFFIC required to hit your big revenue goals. 

valued at $999

  • Building out a full 12-month marketing campaign calendar to sell your offers with ease;

  • Marketing calendars for different campaign types, including live launches, smaller promotions and evergreen funnels so you know exactly how much traffic you need to achieve your revenue goals and what to do when;

  • How to assess your "click power", so that you can accurately estimate how much traffic you might be able to generate to your launches based on your current audience size (and what to do to increase it);

  • Strategies to get an influx of traffic to your campaigns and sales pages during a launch or promotion;

  • A complete roadmap for defining your thought leadership and unique edge so that your content stands out and your offers sell like hotcakes because they are unique;

  • A full authority publishing system, including email sequences, done for your social posts, retargeting posts and email automations;

  • A full strategic campaign content plan, including content ideas for every phase and stage of a campaign to nurture leads into buyers; 

  • A complete done for you lead magnet campaign funnel, lead magnet templates and instructions; 

  • Strategies and systems for buying and borrowing traffic, ads, PR, collaborations and more. 

TRAFFIC PLAYBOOK COVERS –

  • Lead magnet PDT templates; 
  • Lead Magnet registration system templates; 
  • Ad KPI trackers; 
  • Collaboration system templates; 
  • PR and pitch templates; 
  • Social media content plans and ideas; 
  • And (much) more - this one is FULL of templates and swipes. 

  • Marketing plan template; 
  • Done for you 14-day newsletter sequence; 
  • A pack of 10 done for you social and remarketing posts;
  • Social media planning spreadsheets; 
  • Traffic recipes for every campaign type; 

Here is a small selection of the ready-to-install templates and resources waiting for you. 

Templates

We’ve painstakingly built out over-the-shoulder, click-by-click tech instructions for completing every SINGLE step of Create and Validate using our systems.

We've created and filmed every single one of these, PLUS has built out every automation you could possibly need ready to install.

Examples: Need an email automation? We've built it and hand you the template. Need to set up a tool? We've filmed the entire process from creating an account to job done. 

Tech will NEVER trip you up, we will promise you that. 



WE Don't give you vague instructions on how to set up any piece of tech, we always, always give you a template, a swipe or a click-for-click tutorial

Click-by-Click Tech Tutorials and Templates

Value: 

$200 USD

We have fully built out a BEAUTIFUL full course portal, log in and home page, community page, course home page, lesson page, registration pages and check out for you. 

All you need to do is click 'install', update it with your fonts, colours and content and you're good to go. This will save you many, many, many hours of time and the uncertainty of knowing whether the assets you would otherwise be creating from scratch are any good. 

We've done the hard work for you (and with a design eye, so you can be assured it's going to make you look professional and stand out), 

WE'VE CREATED YOUR ONLINE PROGRAM/
COURSE/CONTAINER SITE AND FUNNEL FOR YOU - AND, IT'S GORGEOUS PLUS HIGH CONVERTING.

Beautifully Designed Done For You Course Portal 

Value: 

$999USD

Get SIX MONTHS of access to your all-in-one course portal for free. This 6-months of free access is worth over $1,200USD by ITSELF.

New users only, free for the first six months for as long as you remain a member of Lifestyle Business School. 

THIS BONUS ALONE MAKES YOUR FIRST SIX MONTHS IN LIFESTYLE BUSINESS SCHOOL *MORE* THAN FREE. IT'S HUGELY VALUABLE; A HUGE THANKS TO KLEQ FOR THIS. 

Six Months Access to Kleq for FREE

Value: 

$1,200USD

We know THAT THE EXPENSE AND COMPLEXITY OF tech can be a huge block, so we’re solving it.

The Tech
Support Bonuses

Add yourself to the Directory, and opt in to receive messages and start collaboration relationships with similar-minded businesses. You can let us know what you're after, and search for other students looking for YOU. 

WANT AN ACCOUNTABILITY BUDDY? KEEN FOR A COLLABORATION PARTNER IN YOUR INDUSTRY? WANT TO MAKE AN INTERNET FRIEND? 

Value: 

$999

Here's how it works: Both myself and other students are encouraged to take action in their business, and to share the results of their experimentation. Whether it's launch debrief results, the results of a Meta ad campaign, the result of experimenting with a new style of promotion or something else.. everyone is running experiments and sharing their results together!

To make this a safe space, your access to the experiments space is unlocked only after YOU have shared your first experiment!

THE "GROWING" VERSION OF LIFESTYLE BUSINESS SCHOOL INCLUDES A SHARED SPACE FOR EXPERIMENTATION 🧪

Shared "Experiments" Knowledge Hub

Member Directory Searchable By Industry and Interest

Add yourself to the Directory, and opt in to receive messages and start collaboration relationships with similar-minded businesses. You can let us know what you're after, and search for other students looking for YOU. 

WANT AN ACCOUNTABILITY BUDDY? KEEN FOR A COLLABORATION PARTNER IN YOUR INDUSTRY? WANT TO MAKE AN INTERNET FRIEND? 

Member Directory Searchable By Industry and Interest

$999

This means that every lesson includes a community section where you can ask your questions, see what other people have written and complete the program in a "community focused" manner. No question will be left unanswered. 

*Does not include feedback on your work, for example sales page reviews. 

WHEN YOU JOIN THE GROWING VERSION, YOU WILL BE GIVEN ACCESS TO A VERSION OF CURRICULUM THAT INCLUDES COMMUNITY SUPPORT.

$999

Support for Asking Questions Related to Curriculum*

And Lifestyle Business School? Is how we intend to help you to do it. It's all packaged up to give you that value up front - with six courses at less than the price of one as well as a supportive community of peers.

All that's left to do?
Is to say 'yes'!

All that's left to do?
Is to say 'yes'!

How many units of your leveraged offer would you need to sell to make your investment back? Let's say you have a digital course valued at $1,000 - $2,000 - that's less than a handful of sales to make back the entire cost of your tuition (and that's just the beginning).

VALUE BASED ON RETURN ON INVESTMENT

The actual “real world value” of the QUANTIFIABLE elements of Lifestyle Business School is $10k+. Just the six programs - Dream and Design, Create and Validate, Deliver and Delight, Traffic Playbook, Rinse and Repeat and Automate and Accelerate - are worth $5,000USD+ combined. This isn't "made up" -  the value of each of them separately is between $999 and $1,499 EACH.

The truth is that we are wildly undercharging for our full suite of courses, and in future will charge more. 

SO, HOW MUCH IS ALL OF THIS? WEll, LET'S BREAK IT ALL DOWN.

VALUE OF EACH INDIVIDUAL COURSE

OUR MISSION?
 TO INSPIRE AND HELP 1000 PEOPLE TO ACHIEVE THEIR VERSION OF THE LIFESTYLE BUSINESS SWEET SPOT

Community

A complete suite of ready to install automated evergreen sales funnels for“Hands off” sales while you’re snoozin’.

Automate + Accelerate

The ultimate suite of rinse-and-repeat sales system for every live launch promotion under the sun.

Rinse + Repeat

The playbook for delivering a stand out and streamlined high or low touch course, program or mastermind.

Deliver + Delight

Build an irresistible leveraged offer and get paid to create it in 90 days or less. 

Create + Validate

Annual Pass