Still Trying to HUSTLE Your Way to a Lifestyle Business? 😱
We Need to Talk.
HEY EXPERTISE-BASED FOUNDER!
The running of your business feels anything but effortless or organised; you know you SHOULD be more organised, more professional and more streamlined but finding the time to do it ON TOP of everything else means it keeps getting pushed the bottom of your priority list;
The elbow grease that worked in the early days isn't really cutting it anymore; at some point you've realised that you can only work SO much and that hitting your BIG goals is going to require working smarter, NOT harder;
You're making sales in your expertise based business, but the back end feels like a hot mess express and you're spinning your wheels wondering how the flip to streamline it all;
Does This Sound
Familiar?
And all in all? You're ready to ditch wearing all of the hats and you're ready to elevate to CEO status with a sexy back end, rock solid planning processes, project management systems and all of the other bells and whistles the other online business owners seem to have nailed; but the how? Feels overwhelming AF.
In the *very* early days of business (first few months), you NEED to have a singular focus on marketing, sales and making money. It's what gets the business set up and keeps the business running.
At a certain point, though (and, likely, the point you're at now)? Continuing to obsess over Instagram Reels, the latest marketing hack and the other business "things" you see marketed all over the Internet to brand new beginner business owners might actually be the thing holding you back.
Here's why:
What got you here, won't get you there.
Once you're making SALES in your business? Becoming the CEO your business needs you to be requires a shift in focus and JUST following the beginner advice or focusing on marketing won't cut it. To unlock your next level requires a focus on one thing mostly NOT spoken about online:
Installing operational elegance into your business back-end.
hERE'S THE TRUTH:
You've Officially Entered the Messy Middle of Online Business
AND, YOU'RE *SO* NOT ALONE (IN FACT, IT'S AN ONLINE BUSINESS OWNER RITE OF PASSAGE)
HERE'S WHAT IT LOOKS LIKE:
New Levels,
New Devils
When that happens? The WORST thing you can do is to try to "work" your way to freedom, or to keep doing the same thing that got you there (aka marketing) - there's only so many hours in the day, and at some point you need to install leverage in the form of systems to achieve more and serve well WITHOUT burning out.
Business is a game; once you conquer level one and the problems that come along with it (that first client, your first $10k, social media on lock)? Level two presents itself.. and with it, a whole new set of "challenges" for you to overcome;
The "gap" that usually appears once you start making sales and getting clients/customers/students? Is how to streamline and systematise what you're doing so you DON'T feel like a swan madly paddling under the water just to keep everything running smoothly;
HERE'S THE TRUTH:
And the BIG SECRET? It's ACTUALLY systems, structure and streamlined processes that GIVE you those things (and that is a beautiful thing).
Systems, structure and streamlined processes might not feel like the sexiest thing in the online business world.. and that's likely why people don't talk about them a lot.
But, do you know what IS sexy?
More TIme.
More Freedom.
More Profit.
ANd, SURe:
Here's the Truth:
Systems Set You Free
"WHAT SYSTEMS? WHAT STRUCTURE? WHAT EXACTLY SHOULD I HAVE SET UP TO HELP ME STREAMLINE, SIMPLIFY AND CREATE STRUCTURE IN THE BACK END OF MY BUSINESS?"
— I HEAR YOU CRY!
BUUUUUT...
And, better than simply "teaching" you what to do, we've packaged up the entire back end of our own leveraged expertise-based business and we're handing the whole thing to you!
The back end business blueprint for installing operational efficiency into your expertise-based business with the systems, structure and streamlined processes to simplify, scale.. or step back!
Systems, Structure and a Streamlined Business Back End.. All Handed to You on a Silver Platter
This is specifically for the existing business owners in the room (we’re talking at least $5k in online sales and at least six to twelve months doin’ this thing)
It is the COMPLETE back end “online business in a box”, with advanced strategies for building out your FULL profit optimised business model,, installing systems, hiring team and SOPs to work less, planning, project management and allll of the operational elegance required to build to the Lifestyle Business Sweet Spot.
I'm IN! SIGN ME UP
It's the difference between spending 26 minutes searching for that key document..
Completing every task from scratch EVERY TIME you do it..
Having no clear processes for recurring and repeating tasks in your business..
Spending your time on low value tasks..
Having no clear game plan for the month and year ahead..
And generally just spinning your wheels with inefficiencies at every turn..
And THIS:
OPERATIONAL ELEGANCE MEANS THAT THE BACK END OF YOUR BUSINESS IS SIMPLE, ELEGANT, AND REFINED.
Defining
"Operational Elegance"
👉 You're feeling unsure about a big ongoing coaching investment, nervous that you can't afford it. You go straight to your financial forecasting spreadsheet, and check your monthly recurring revenue six months from now. Knowing your position gives you peace and confidence to invest and your business grows as a result.👉 You need a hiring and training template, and an onboarding process for a new contractor. You head straight to your portal and swipe the template.
👉 You're unsure why you aren't getting sales; you check your metrics and can pin point the exact step of your funnel that needs work because you've mapped it and you measure it.
THE MAGIC OF
OPERATIONAL ELEGANCE 🪄
👉 You open your laptop on Monday morning, and have crystal clear clarity on the right next thing to work on so you don't waste a minute and don't spend hours on things that don't move the needle.
👉 You're feeling unsure about a big ongoing coaching investment, nervous that you can't afford it. You go straight to your financial forecasting spreadsheet, and check your monthly recurring revenue six months from now. Knowing your position gives you peace and confidence to invest and your business grows as a result.
👉 You need a hiring and training template, and an onboarding process for a new contractor. You head straight to your portal and swipe the template.
👉 You're unsure why you aren't getting sales; you check your metrics and can pin point the exact step of your funnel that needs work because you've mapped it and you measure it.
👉 You open your laptop on Monday morning, and have crystal clear clarity on the right next thing to work on so you don't waste a minute and don't spend hours on things that don't move the needle.
👉 Someone emails you for your bio and headshot, and your new assistant goes straight to your Clickup Command Centre where all of your important documents are stored and categorised, and sends it off without needing any input from you.
👉 You need important details for your client call, so you head straight to your Client CRM, pull up your notes and review all their past history and forms. Everything is connected, and you have a snapshot of what you need in one minute flat.
These are all just *examples* of what installing Operational Elegance into your business will do for you. TRULY? It's MAGICAL 🪄
👉 Someone emails you for your bio and headshot, and your new assistant goes straight to your Clickup Command Centre where all of your important documents are stored and categorised, and sends it off without needing any input from you.
👉 You need important details for your client call, so you head strategy to your Client CRM, pull up your notes and review all their past history and forms. Everything is connected, and you have a snapshot of what you need in one minute flat.
Traffic + Conversion
Sales + Revenue
KPIs + Scorecards
Clarity
Bi-Annual Planning
Project Management
Business Command Centre
Cadence
Time Audit
Time Optimisation
Systematisation
Lean, Remote Team
Capacity
THIS IS OUR SIGNATURE FRAMEWORK FOR INSTALLING OPERATIONAL ELEGANCE INTO YOUR BUSINESS
Our Signature Operational Elegance
Framework
Capacity: Create space in your schedule by prioritising the most impactful activities in your business.
Clarity: Setting up clear metrics, benchmarks and data tracking to make intelligent decisions and forecasts in your business.
Cadence: Setting up rhythms for running both the "big picture" and day to day of your business through planning processes and project management.
Achieving Operational Elegance requires a focus on the "Three C's":
HERE'S HOW IT WORKS
TIME AUDIT | TIME OPTIMISE | INSTALL SYSTEMS | LEAN, REMOTE TEAM
TIME AUDIT
TIME OPTIMISATION
INSTALL SYSTEMS
LEAN, REMOTE TEAM
The Strategy – Identify all recurring and repeatable rhythms in your business and make a plan to delegate or systemise.
Systematisation
The Strategy - Install Standard Operating Procedures, and swipe our Marketing and Sales Systems, Delivery Systems, Clickup Command Centre, Resource Libraries and Comms Tools.
Time Optimisation
The Strategy – Audit and categorise you time and make a plan to reclaim it using our Tripe D method.
Time Audit
Lean, Remote Team
The Strategy - Hiring, onboarding, training, management and offboarding for a remote team.
TRAFFIC AND CONVERSION | SALES AND REVENUE | KPIS AND SCORECARDS
TRAFFIC AND CONVERSION
SALES AND REVENUE
KPIS AND SCORECARDS
The Strategy - Business KPI set up, scorecard spreadsheet and system for tracking and optimising business health.
KPIs + Scorecard Metrics
The Strategy - Spreadsheet and system for tracking the financial health of your business, now and in the future.
Sales + Revenue Metrics
The Strategy - Spreadsheet and system for tracking every data point with traffic light system
Traffic + Conversion Metrics
PLANNING | PROJECT MANAGEMENT | COMMAND CENTRE
PLANNING
PROJECT MANAGEMENT
COMMAND CENTRE
The Strategy - A ready to install business command centre.
Command Centre
The Strategy - Operationalise all rhythms and processes in your business.
Project Management
The Strategy - Bi-annual planning process and worksheets to install and execute twice a year.
Planning
Funnel and traffic mapping processes, so you can CONFIDENTLY build data-driven marketing plans to reach your goals.
Craft an intelligent product suite of front and back end offers to increase average order value, customer lifetime value and more.
Start measuring key metrics, so you can make informed decisions on next steps based on what the data in your business is telling you
Build out a COMPLETE project management system built out, planning cadences and documented systems for all recurring tasks, ensuring you are ALWAYS working on the right thing, nothing gets lost and things get done without you.
Reverse engineer into the EXACT personal profit goal you need to live the life you want and invest in your future, and then design a profit optimised business model to achieve it without working all of the hours.
Instantly free up 10+ hours of your time SO THAT you have the space and time to work ON your business to install operational elegance to free up even more;
Here's some *tangible* examples of what installing “Operational Elegance into your expert business will look like:
Bi-annual planning and review processes, including complete step-by-step breakdowns of how to build out sales plans, project plans, create sales projections and map everything into a detailed project plan.
Finances for a leveraged expertise-based business, with a simple, rock solid system in place for smoothing out your lumpy revenue, simple budgeting and the ability to pull reliable profit from your business to build your personal wealth.
Building a lean, remote team of trustworthy, driven and self-motivated people who own outcomes, and can be confidently delegated to so you can finally get non-genius zone tasks off your plate for good.
Operations might not feel "comfortable" to you yet, and it might be a new skill set. That's normal! As you grow in business, you will need to become au fait with new skills and master new competencies; the good news is that this program hands you the systems to install, and the roadmap to do it all without the YEAR PLUS it took me to figure all of this out myself.
It isn't suited to someone who is a complete starter in business. If you are starting from scratch, your focus should be on marketing, sales and delivery and Lifestyle Business School would be the perfect place to get that sorted first.
This is "next level" content; you won't find it in beginner courses or programs and it's usually firewalled behind $20k masterminds if shared at all.
Nothing has been "dumbed down", some of the concepts (like financial forecasting and metrics tracking) might require some reflection or time to process as you implement.
HERE'S WHAT THAT MEANS:
Make No Mistake:
This isn't I could Google this" content, and you will need to level up as a business owner as you install these systems
IMPORTANT CAVEAT
TL;DR? NOTHING HAS BEEN "DUMBED DOWN", THIS IS THE CONTENT OTHERS AREn'T TEACHING THAT WILL TAKE YOU TO THE NEXT LEVEL
Here's just a taste of the templates and processes we will be handing you to install into your business:
👉 Sales and Revenue Tracking Spreadsheets
👉 Financial Forecasting Spreadsheet (this is EPIC)
👉 Bi-Annual Planning Process
👉 Full Business Command Centre
👉 Done for You Project Management System
👉 SOP Templates
👉 Job Description and Job Ad Swipes
👉 Hiring, Onboarding, Training and Offboarding Processes
👉Monthly Business Review Processes
👉 Funnel Mapping Templates
👉 Profit Optimised Business Modelling Templates
👉 Content Bank Template
👉 Content Dashboard Template
👉 Time Audit and Analysis Templates
👉 Budget Template
THIS IS LESS "THEORY", MORE "HERE'S OUR SYSTEM OR TEMPLATE, NOW GO AND INSTALL IT PLUS HERE'S A LESSON TO HELP YOU UNDERSTAND HOW TO USE IT".
Less Theory,
More Templates
But, for Black Friday, we are doing something very special. We'll be ADDING it into our flagship membership, Lifestyle Business School, for ALL current paying members AND for those that join during this Black Friday intake.
This is designed as a special incentive for joining us in Lifestyle Business School on the ground floor, and for anyone interested in this program it means that you are getting it for a fraction of its usual stand alone self-study price point.
AND EVENTUALLY, IT LIKELY STILL WILL BE.
Originally, this program was going to be offered in a high touch container.
SO, HOW MUCH IS IT?
THIS IS THE FULL BACK-END BLUEPRINT FOR SYSTEMISING YOUR EXPERTISE-BASED BUSINESS
Here's What is Included in
Operational Elegance.
priceless
Value
Access to the Operational Elegance Course Community
Course Community
PRICELESS
Value
Fully built out and ready to install Clickup Command Centre for running the entire back end of your business.
Full Business Command Centre
PRICELESS
Value
Everything (swipes, pages, templates for EVERYTHING) has been created for you ready for you to customise and make your own.
Ready to Install Templates for Every Step
PRICELESS
Value
Build operational elegance step by step, with each module building on the one before as you build out the full system.
Step-By-Step System
$1,499
Value
The FULL Operational Elegance curriculum, to reclaim your time, install systems, build a business command centre, hire team, create systems, build a project management system and more.
Curriculum
IF YOU'RE IN BUSINESS AND READY TO STREAMLINE AND SIMPLIFY?
OPERATIONAL ELEGANCE IS TAILOR MADE FOR YOU.
Summing up? Operational Elegance is for you if you're ready to grow up and put on your business big-kid pants (without spending 1,283 hours trying to DIY it all yourself).
The idea of watching a gazillion Youtube videos trying to figure all of this out yourself is about as appealing as watching paint dry, and you just want someone who already HAS the systems and structure to hand theirs to you.
You're tired of the time wasting and inefficiencies that your disorganised business back end is gifting you, and you're ready to start wearing the CEO badge and installing the systems and structure you know will take you to the next level (or simply keep you sane at the one you're at!);
You desperately need help in your business so that you're not doing everything yourself, but you have no idea where to start, how to get things off your plate or what to delegate FIRST or next;
You desire a simple, streamlined and beautifully optimised business back end, but you have NO idea how to create that yourself;
You've already got a business and you've made sales, and you're ready to get the back end sorted so you can continue to grow without burning out;
Operational Elegance is for you if:
"My mind was totally blown when I discovered all of Stevie's operational processes 😱😱😱"
Britt Worthington
The Social Britify
"OMG, I'm watching the project management lessons and frothing.. the organisation is SO GOOD".
Jessica Ryan
Curate and Style
You feel confident in your finances, and empowered to make investment decisions because you know your numbers.
Your year is planned out, and you have clarity on exactly what you're doing next quarter.
Nothing EVER gets missed because it's all in an organised project management system with dates, deadlines and action items?
You know what to fix when something in your business is broken because you have metrics and data to tell you?
You're not madly scrambling to do all of the things, because you've got others helping you.
What’s it worth to you to feel like your business feels simple, streamlined and beautifully organised?
And your systems are set up to allow you to *breathe*, and focus on the things you do best.
IT'S A YEAR FROM NOW..
If you’re on this page right now, it’s because you both desire and deserve a business that GIVES YOU SPACE, TIME AND CALM
To spend your time the way you want. To call your own shots. To travel, or not work Fridays, or simply to have the flexibility to spend more time with little ones or loved ones. Freedom and flexibility comes from simplicity, operational elegance and structure, and we’re here to hand it to you on a silver platter.
...With Systems To Set You Free
To spend doing the things in YOUR genius zone. To delegate important tasks without them boomeranging back to you. To ditch low value tasks that are holding you back from growth. To spend your reclaimed time on the things you love OUTSIDE of your business.
...With Your Time, Reclaimed
To feel confident that the business can run somewhat without you if something were to require it to. To feel empowered to make CEO decisions from a place of power. To feel calm and under control, safe in the knowledge that everything is streamlined and running as it should.
..With Clarity, Confidence and Simplicity
The SECRET to all of this? Installing Operational Elegance.
We're here to hand it to you on a silver platter.
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavour there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
EARNINGS DISCLAIMER.
ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.
TESTIMONIALS.
I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.