Marketing Has Changed: Here's What You Need to Know Right Now
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Get Traffic Playbook for 70% Off in February Only.
INCLUDES:
$700USD off in February only;
The full system for driving the traffic and trust required to drive the volume and quality of traffic required to sell your scalable offer.
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Questions? DM me on Instagram @steviedillon_
FEBRUARY PROMOTION
Here's the truth:
In 2025, if 99% of your prospects aren't arriving at sales pages like this ready to buy before reading. word, you've likely already lost the game.
Good Marketing Equals:
Dream Leads Coming to Sales Pages Like This One in Droves — Already Sold.
SO MANY cowboys flooded the market in the post-2020 gold rush it's not funny. These charlatans and grifters delivered poorly, and left swathes of customers burnt and wary. It all gave the knowledge industry overall a bad rep and put buyers on high alert;
COWBOYS GALORE 🤠
A few short years ago, the knowledge industry was new and shiny. There weren't as many players, meaning those in the game stood out and sold well simply be virtue of being there. As the market has grown and matured, buyers have the luxury of more choice - requiring players to level up, specialise and stand out to sell well in a more competitive marketplace.
A MORE DISCERNING MARKET 💅
The days of cash to splash are over for a significant segment of the market right now. And, with less free cash, they're wary of making sure that their investments are made wisely - spending their hard earned with people they trust.
SHIFTING MARKET CONDITIONS 💸
Welcome to the Online Business Trust Desert of 2025. Population: Everyone 🏜
Welcome to the
Online Business
Trust Desert of 2025. Population: Everyone 🏜
TIMES HAVE CHANGED
It'S NOT 2019 anymore, and trust levels are in the basement. here's whY:
Your buyers require seven hours of "time" with you to feel ready to buy from you. Rather than a "linear" marketing funnel, people are requiring much more time in the 'middle of funnel' with more content, trust, rapport and "warming up required.
More Touchpoints Required
The "wham-bam" direct response marketing of the pre 2020s involved shoving someone into a funnel and expecting them to buy in five days. Not surprising, it's no longer working like it used to - for all of the aforementioned reasons (and because it was kinda icky anyway!)
"Direct Response" Not Working
All of these changes have led to the “perfect storm”; a seismic shift in the online business landscape.
People are taking longer when making a buying decision, taking their time to ensure that a decision is the right one for them.
Longer Buying Cycles
The result?
All of these changes have led to the “perfect storm”; a seismic shift in the online business landscape.
It's the death of lazy marketing as we know it ☠️
Camp A? Those still clinging onto the old ways of doing business, and wondering why it isn’t working anymore.
Camp B? Those willing to shake things up, and TRULY commit to developing trust, rapport and authority.
The result?
The online business landscape is fast being split down the middle into two clear camps:
Of course, the ones making sales right now are firmly in Camp B. Care to join us?
Introducing
A Simple Yet Sophisticated Marketing System to Drive the Traffic and TRUST Required to Sell Your Scalable Offers in 2025.
A Simple Yet Sophisticated
Marketing System to Drive the Traffic
and TRUST Required to Sell
Your Scalable Offers in 2025.
GET TRAFFIC PLAYBOOK NOW
A sophisticated marketing plan for selling scalable offers in today's landscape that prioritises trust and authority, and that is simple, streamlined and ready to implement straight out of the box.
Here's how it works.
THE END RESULT?
What it looks like: A complete lack of awareness around the exact number of clicks required to a campaign to achieve a particular sales goal, and instead simply "hoping" that the marketing that is being done will achieve a particular result.
The antidote: Reverse engineering the revenue goal for an offer, and then intentionally calculating the number of clicks (meaning, eyeballs on the offer) to achieve it (as well as a plan to achieve it!)
TRAFFIC
#3 Lack of:
What it looks like: Trying to funnel prospects straight into a sale without an ecosystem of authority building to develop trust and rapport.
The antidote: Setting up an authority system of automated thought leadership content, and authoring strategic campaign content that helps your buyer know, believe and understand everything required to buy from you.. well before they EVER hit the sales page.
TRUST AND AUTHORITY
#2 Lack of:
What it looks like: Founders relying too heavily on AI, creating commoditised content and contributing to the noise without a different and unique perspective.
The anti-dote: LEADING the THOUGHT in your industry and sharing your unique perspective to grab attention and keep it.
THOUGHT LEADERSHIP
#1 Lack of:
This system is designed as the anti-dote to the three biggest roadblocks that stop founders with scalable models from achieving their revenue goals:
..STARTING WITH YOUR REVENUE GOAL ENDGAME FIRST, AND BUILDING YOUR MARKETING ECOSYSTEM FROM THERE TO ACHIEVE YOUR DESIRED GOALS.
Traffic Playbook uses a "build it backwards approach" to craft (and then execute) a full-funnel marketing plan.
You'll start with a revenue goal, and then reverse engineer into the exact number of clicks (aka traffic) you need to achieve it.
You'll then implement a "middle of funnel" trust ecosystem to warm people up, and finish by activating your top of funnel list growth strategy to bring new leads into your ecosystem.
ONLY once you have all of the above set up will you start to drive contact list growth to grow an email list of people to buy your offers. This is where you choose a proactive strategy to get attention and grow the list required to sell scalable offers.
Contact List Growth
Once you have a click goal, you will build out a content system that focuses on your thought leadership to command top of funnel attention, make you a micro-celebrity in your space and that is aligned to your campaign calendar to prime your audience to buy.
Content System
Most people GROSSLY underestimate the amount of people they will be able to drive to their offers, have no awareness of how much traffic - to the click - they need to achieve their revenue goals and even if they are aware they have a traffic problem, have NO idea how to fix it. So once you're clear on your chosen campaign, you will determine the number of CLICKS to it that you need to achieve your revenue goal so you're never organising a party (aka campaign) without enough guests (aka LEADS!)
Clicks
A campaign is a set of strategic activities (comprising all three remaining ingredients - content, clicks and contact growth) completed in a set recipe to achieve the traffic number you require to sell your scalable offers. In Traffic Playbook, we start with the end in mind, and wrap all of your marketing activity around the campaigns you intend to run to sell your offers, and the revenue you want to make from each.
Campaigns
Here’s the process you will follow in Traffic Playbook to build your strategic traffic system, piece-by-piece.
The Traffic Playbook System
CLICK PLAY TO WATCH NOW
It's an overview of the full framework, and everything you will achieve.
This is Taken From Traffic Playbook
HERE'S HOW IT WORKS
This is everything founders need to create a strategic marketing plan that warms people up and achieves the traffic goals required to sell their scalable offers in 2025 - without spending all day on the content hamster wheel.
• Decide on the strategy you will use to acquire new leads - choose from a range of build, borrow and buy strategies.
• Set specific and measurable goals for getting new leads;
• Implement our done for you plans for your chosen strategy, Includes detailed mini-courses on PR, guest podcasting, buying traffic, sponsorships, JV webinars, list swaps and more with every single template and swipe resource we use in our own business included.
New Lead Acquisition Strategy Roll Out
STEP TWO
• Build out a lead magnet and lead magnet registration funnel that delivers an incredibly valuable free offer to your perfect fit customer and that leaves them ready for your core offer and grows your email list;
• Create an audience growth offer to get paid to grow your list, allowing you to supercharge your contact list growth without spending all day posting on social media.
Create Lead Magnet Funnel and Audience Offer
STEP ONE
Contact List Growth
PART four:
• Build out a COMPLETE strategic content plan for your next promotion, including content for moving your potential buyer through the different stages of awareness required for them to be ready to purchase from you.
• Plan out your content simply with a streamlined content system to bring it all to life.
Build Strategic Content Plan
STEP THREE
• Build out an automated 10-part newsletter sequence that is automatically sent to new email subscribers that shares your unique perspective and primes them for your offers [templates included]
• Set up a social media remarketing system that automatically sends your best social content to new contacts, so they feel like you are everywhere but it's really just for them! [Templates included]
Create Authority Publishing System
STEP TWO
• Craft your unique perspective so that you can create content and marketing that cuts through the noise and stands out;
• Discover how to lead the thought in your industry by pioneering a movement and setting yourself apart.
Define Thought Leadership
STEP ONE
Content System
PART three:
• Deploy strategies you can use both in the lead up to, and during, a campaign to dramatically increase your click power and achieve your big goals.
Improve Your Click Power
STEP TWO
• The ONE metric just about every single person underestimates is the amount of traffic they are able to deploy to an offer or campaign in a limited time period. As a result? They never get the traffic required to achieve their sales goal.
• Discover how to assess your "Click Power" — the number of clicks you are able to deploy to a campaign in the limited time period you have to reach your traffic goal.
Assess Your Current Click Power
STEP ONE
Clicks
PART two:
• Once you have completed your Marketing Plan and chosen the campaigns you will focus on, we supply you with done-for-you traffic recipes to give you the exact formula for achieving your traffic goal for your campaigns.
• Simply choose one of the traffic recipes and follow the step-by-step instructions to build out the required marketing to bring your goals to life.
Choose Your Traffic Recipe
STEP TWO
• Use our Marketing Plan template to map out your revenue goals, campaigns and what marketing will be required to achieve your goals;
• Plot everything out on a simple annual marketing calendar to guide all of your marketing activities for the year ahead.
Build Your Marketing Plan
STEP ONE:
Campaigns
PART one:
Here’s A STEP BY STEP BREAKDOWN
HERE'S THE STEP-BY-STEP
Let's Break Down What You'll Do
in Traffic Playbook
You'll have the tools to calculate to the CLICK the number of people you need to reach your goals, and you'll know how many clicks you're currently capable of rallying so you can plug the gap.
Crystal Clear Clarity on Numbers
If you're falling short of your goals, there's likely two culprits: You're not selling consistently with regular and consistent promotions scheduled on your calendar, or you don't know how to drive the volume and quality of traffic to those campaigns. Having a marketing plan in place is a non-negotiable that solves both; I hand you the exact one I use in my own business.
A Completed 12-Month Marketing Plan
By the end, you’ll have:
With our "hard work once" approach, you'll set up an automated system of content that goes out automatically via email and social media every time someone enters your ecosystem.
It's magic.
An Automated "Star" System
You'll have a FULL content plan with ALL of your ideas created using our Traffic Playbook content system that funnels prospects through the different stages of the sales process with engaging content, equipping them with everything they to know, believe and understand before they are ever ready to buy from you.
Strategic Content Plan for Your Next Promotion
You'll build out a system to fill your list, and implement simple but sophisticated strategies to get in front of the right people. An email list is the easiest way to achieve the VOLUME of traffic required to sell scalable offers is with an email list of people that you can contact every time you run a promotion, and yours will be growing every day.
An Email List
$1,000
Value
Check out our behind the scenes video for everything.
And much more.
$1,200 USD
Value
Deep dives into every strategy, including building a newsletter, guest podcasting, creating JV webinars, buying traffic and more.
Bonus Deep Dives
$1,000
Value
Clear, step-by-step lessons and demonstrations for developing your marketing plan, determining your traffic goals, and executing your marketing plan.
Over 100 Lessons
$1,000
Value
Includes a full suite of done for your resources, including newsletter swipes, content plans, social media posts, lead magnets, marketing plan templates and much more.
Templates, Swipes and Done-For-You Resources for Everything
$999
Value
Get done-for-you traffic recipes for setting up the appropriate marketing plan for a range of different campaigns, from big live launches, to smaller promotions, to automated evergreen funnels.
Done for You Traffic Recipes
$999
Value
Get our full system for building out a full funnel marketing plan specifically designed to get the volume and quality of traffic required to sell scalable offers.
Marketing Plan
to build out your full marketing plan and implement it simply.
What You Get
TRAFFIC PLAYBOOK is all packaged up with EVERY template, resource and tech tutorial you need
$499USD
Value
An entire kit of resources for putting together an entire system for growing your contact list with a valuable lead magnet. Includes lead magnet planning document, Canva PDF template, email swipes and swipes for the registration page and thank you page.
Lead Magnet Copy, Template and Page Swipes
Bonus
#5
Strategic Campaign Content Plan Template
Bonus
#4
Includes seven tabs to help you build out every step of your customer journey, and put together hundreds of content ideas with prompts, what to post when and how to put it all together.
$499USD
Value
$999
Value
Put together a series of social media content that showcases your thought leadership. Includes a social media content planning spreadsheet template, along with 10 social media posts to get inspiration from to create your own without staring at a blinking cursor.
10-Pack of Social Media Remarketing Posts
Bonus
#3
10-Part Newsletter Email Sequence Template
Bonus
#2
Get the 10-part planning matrix, with exactly what to write to put together an email newsletter sequence that primes new contacts.
Then, write the emails simply with email templates and swipes for every single email in the series.
$499
Value
$499
Value
Includes a marketing plan template with calculators, simple marketing calendar and more to flesh out your marketing campaigns with ease.
Fill it in and use it all year round to ensure your marketing rolls out like clockwork.
Marketing Plan Template
Bonus
#1
These are strategically designed to help you to make the MOST of TRAFFIC PLAYBOOK, and on their own are worth many times more than the cost of the COURSE by itself!
And, of course,
the bonuses.
$499USD
Value
An entire kit of resources for putting together an entire system for growing your contact list with a valuable lead magnet.
[Bonus] Lead Magnet System
$499USD
Value
Planning, idea generation, social media planning templates and more.
[Bonus] Strategic Content Plan Templates
$999USD
Value
Thousands of words pre-written for your inspo.
[Bonus] Newsletter Sequences
$999USD
Value
Includes a marketing plan template with calculators, simple marketing calendar and more to flesh out your marketing campaigns with ease.
[Bonus] Marketing Plan Template
PRICELESS
Value
Everything (swipes, pages, templates for EVERYTHING) has been created for you ready for you to customise and make your own.
Ready to Install Templates for Every Step
INCLUDED
Value
Curriculum is designed in a step-by-step system, with each step building on the one before to build a full system.
Step-By-Step System
$2,200
Value
Over 100 strategic lessons for building out your traffic system, covering everything you need from campaign planning, to setting traffic goals, to building a trust-focused middle of funnel and building your list.
Curriculum
You have SEVEN DAYS TO ROADTEST TRAFFIC PLAYBOOK
Come in, test out some of the content and if its not for you, you will get a full refund. View our refund policy on the checkout page for full terms.
Guarantee
TRAFFIC PLAYBOOK
Guarantee
You want a deep dive into a specific platform. This is a course that teaches you the timeless (and timely!) principles of building a marketing plan to achieve a specific traffic goal, which you can then apply to any platform you choose.
You want to create a sales system (funnel) or offer. If you don't have these pieces in place, you're better off getting Lifestyle Business School which includes courses on these pieces too. This course drives quality traffic to those things.
This is not For You If:
You're creating content but not really getting any traction; you feel like you're invisible despite doing all of the things.
You want to the tools for building a simple, efficient marketing system instead of simply posting on social media and kind of hoping you reach your goals.
You have or want to sell scalable offers that require volume - things that aren't 1:1 and require more than just a handful of sales every year.
This is For You If:
You have bits and pieces in place, but you want to see how everything works together to achieve a very specific revenue goal.
COMING SOON
Here's a sneak peek behind the scenes at the full course portal.
Behind the Scenes of Traffic Playbook
SNEAK PEEK
