And all achieved with a borderline-obsessive focus on impact and delivery over relentless scale, with a committed focus on creating deeper impact.
Working 5-hour days.
A lean team (1 - 5 remote contractors or employees).
One to two core offers.
High profit margins;
You're not perfect, but you ARE committed to being 1% better every day. You prioritise time, freedom and happiness over relentless scale at any cost. You want to do big things your own way, and put a ding in the universe along the way.
You're rooted in what matters. You care.
We’re hellbent on the Lifestyle Business Sweet Spot - which means building a chill, happy and impact-obsessed online education business that hits the “Lifestyle Business Sweet Spot”, with an endgame of high profits, working 5-hour days with a lean, remote team – and we’re willing to do the damn work to get there.
I'm passionate about more people harnessing this time, and I'm committed to changing lives by helping you make the most of the tremendous opportunities given to us in this digital age to do what you truly love and pull more time, freedom and happiness from your lives and businesses with leveraged expertise-based businesses.
They’ve been burned by shady marketers.
You’re no longer just “one funnel away”, because building an impactful business takes more than the latest shiny funnel strategy.
Passive income doesn’t exist (though leveraged income does).
Coaches coaching coaches using their bloated revenue results to reel people in is getting old.
The market is becoming more sophisticated, and they’re tired of the crap.
Trying to play the volume game isn’t fun, profitable or easy anymore.
More leads are getting expensive. More eyeballs aren’t necessarily better if they aren’t quality. More team inflates margins. More offers dilutes focus.
More revenue doesn’t necessarily lead to more happiness - often, it leads to more complication, more stress and more overwhelm.
I'm all for a DIFFERENT type of online business success. Defining your enough, and drowning out the noise to achieve just that.
It allows you to pull more time, freedom and happiness from your life and business to impact others in a big, beautiful way.
But, the rhetoric around ‘easy money’ is tired and tiring; anything worthwhile takes work (and this is oh so worthwhile).
It's time to stop sugarcoating the facts: Hard work is required; especially in the early days. And also? There IS a sweet intersection of living well, serving well and earning well (just not in 4-hour work week "pipe dreams" we've been sold online).
What if building a happy, impactful business that leaves a true legacy didn't need to mean a huge team or multi-millions anymore? If you could instead define your ‘enough’ - whether that's your first $100k earned with less than 5 client contact hours a month? Or a chill, happy businesses making $250k in profit, working 5 hours a day, under 5 contact hours a week, with 1-5 remote staff?
What if instead of following someone elses "blueprint" for success, you could instead get crystal clear on YOUR unique founder type, and what lights YOU up — and then match it with a business model that suits it (because, truthbomb? EVERYTHING works).
What if instead of more, more more and relentless scale at any cost, you could instead define your personal revenue endgame - and then optimise for other things that matter, like more time, freedom, flexibility and happiness (the things we ultimately start our businesses for)?
What if you didn’t need to relentlessly pursue 547-thousand people on your email list - and quality mattered more than quantity?
Despite the rhetoric in the online business industry, the truth is this – nothing worth having comes easy. But, if you’re committed, driven and intelligent, you CAN hit the lifestyle business sweet spot in 3 - 5 years.
And specifically, to grow to your version of the Lifestyle Business Sweet Spot - a defined endgame with high profits, freedom, flexibility, making waves and feeling deeply fulfilled by the work you do (and the choice to make work optional).
The complete operating system for current and aspiring expertise-based founders (coaches, consultants, course creators, online service providers) who want the complete operating system for building a leveraged Lifestyle Business.
And specifically, to grow to your version of the Lifestyle Business Sweet Spot - a defined endgame with high profits, time freedom and the values you started it for.
For current and aspiring expertise-based founders (coaches, consultants, course creators, online service providers) who want the complete operating system for building a leveraged Lifestyle Business.
Moments are the most precious things we have in life. I'm for putting in the (hard) work to build a business that delivers time, freedom, happiness and the ability to make the most of them before they disappear.
I believe in creating the freedom to see the world while we still can, and in cherishing little moments with our little ones and loved ones (because these little moments are actually the big ones). When all is said and done, we know that it won’t matter how much money we made, or the hours we worked.
What will matter? The memories, impact and love we’ve intentionally created in our lives, and with those around us.
That’s why I wholeheartedly believe in doing the hard work to create a business that feels as good on the inside, as it looks on the outside, to be wildly profitable but also obsessed with purpose beyond just money in the bank.. and to create your OWN version of success (whatever that looks like to you).
What it looks like – Simplicity. Radical Care. Perspective.
I'm hellbent on creating spectacular ripple effects of impact for our students/clients, our own lives and the world by standing out, thinking big and creating life-changing freedom.
I'm all for dreaming big. But also, knowing that the key to doing big things is in thinking small. In taking the “next” action consistently.
If you're here to make a profound difference, and that doesn’t happen without work. I know that being rooted in what matters” doesn’t give any of us a permission slip to stay in our comfort zone. It doesn’t mean working five hours a day in the early years (the Lifestyle Business Sweet Spot requires up front WORK).
And, it doesn’t mean lazy ‘passive’ income business. Anything worthwhile takes effort and time. It means aligning your actions to the business you want and the impact you want to make – one that prioritises time, freedom and happiness – and doing the hard up front work to get there.
No. Matter. What.
I'm for action-takers and change-makers. Championing resilience. Being proactive and showing initiative. Taking radical personal responsibility and acting with integrity (which means doing what you say you will) always.
What it looks like – Dreaming Big but Acting Small. Personal Responsibility. A Commitment to Excellence. Initiative. Integrity. Diversity and Inclusion.
Stoke — (v.)... the feeling of being completely and intensely enthusiastic, driven and inspired by something. To make waves and have an awesome time doing it.
It’s surf code, and I'm into it. Summer is a state of mind, and attitude is everything.
I'm about enjoying your life and your work.
Injecting a little fun into everything you do.
Caring deeply, and proactively showing it at every touchpoint.
The power of connection; and personal touches in a digital world. Going over and above.
And feeling lit up, happy and full of purpose because you’re making a small difference, every single day.
What it looks like – Fun. Quirk. Authenticity. Inspire.
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