To stand out and sell — always, but especially in 2025 — you’ve gotta niche.
Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.
But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.
How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how.
PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!
Listen On: Apple Podcasts | Spotify
Episode Show Notes
- 00:00 The importance of niching
- 01:25 Common mistakes in niching
- 03:06 Stages of business development
- 09:17 The need for a niche in a crowded market
- 12:31 Three-step process to effective niching
- 13:04 Step 1: Choosing a profitable market
- 17:05 Step 2: Going one layer deeper
- 18:14 Step 3: Niching by vehicle
- 25:29 Conclusion and next steps
———
Recommended Next Episode:
→ Part One in the Series: Don’t Build Businesses! Build Projects!
Links Mentioned:
→ ‘Three Layers Deep! All Aboard the Niche Train’ – Read this article on Substack
Keep Listening!
Listen On: Apple Podcasts | Spotify
Design a Simple Lifestyle Business With High Profits, Working 5-Hour Days & a Lean Team
Get one actionable step each day for two weeks, and then weekly thereafter. It's 100% free — join 7000+ others.
Personal and CEO
Honest insights into the life of a Course Creator CEO -- the good, the bad and the (sometimes!) ugly.
All things Lifestyle Business catering to your version of the 'Lifestyle Business Sweet Spot'
Lifestyle Business
Business model
Design (or re-design) a wildly aligned expertise-based business model that feels just right for you.
Offer creation
How to build irresistible, "it sells itself" digital product-based offers.
Delivery
Delivering and fulfilling on stand out and streamlined high or low touch offers.
TRAFFIC
Develop a simple and sophisticated volume-based marketing plan to sell your scalable offer.
Want More?
LIVE LAUNCHES
All about live launches and promotional campaigns sell your online offers.
AUTOMATED FUNNELS
SYSTEMS AND OPS
Automated evergreen sales systems for sales in your sleep.
The back end business blueprint for all things systems, operations and finances.
