Let’s get one thing straight.

Crossing your fingers and hoping for the best isn’t a social media strategy.

I see TOO many businesses dive in, set up their socials, start posting like crazy and then STRUGGLE. Struggle to gain followers. Struggle with the follow/unfollow rubbish currently going on on Instagram. Struggle to get their posts seen. Struggle with what to post.

And then, they give up and tell me social media doesn’t work – and it BREAKS my heart.

Because, I know – from my own (very recent) personal experience and from the clients that I work with – that social media is the BOMB and that it can really propel a business forward when it’s done right.

So, rather than than talking all social media strategy theory and watching your eyes glaze over, I thought I’d use the journey to launch The Course Cartel (my own company) as a case study.

I’m going to show you step by step, behind the scenes, how I put together and implemented a social Media Strategy which took me from working full time at a Corporate job with no business let alone social media presence, to launching on day one with a full roster of clients and a genuine social media following of 2000 on Instagram and 1500 on Facebook  in the space of 6 months.  

And let me stop and say – they aren’t massive numbers. It’s not all about 100,000 fans in 30 days. But those fans? They are ALL potential clients, and when I look at it I see a pipeline of 3500 potential clients and THAT excites me.

Listen in for the exact steps I took.

And because I have given you all of my tricks, I would be grateful if you would return the favour by leaving me a review on iTunes. More reviews means more people seeing it, and more people learning how to nail the socials for business.

Just like you!

Seriously though, I’d really appreciate it.

‘Til next time.