“BUT I DON’T FEEL LIKE IT TODAY!!!” – says everyone, always, when it comes to showing up on social media, writing blog posts.. or doing anything else in the name of ‘marketing’ for their business.
I find it curious.
Why?
Because there are so many moving elements when running a business, from balancing your books, business plans, hiring staff members, financial planning and paying bills.. and yet, we never use phrases like “I’m not in the mood”, “I don’t feel like showing up today” or “I will once I find the motivation” when it comes to these ‘critical’ business tasks.
So, why do we ALLOW these excuses to be so commonly used when it comes to one of the most CRITICAL elements for our long term business sustainability?
In today’s podcast episode, I cover the difference between motivation and discipline,
and why ‘getting motivated’ is the LAST thing you need when it comes to marketing your business.
Listen On: Apple Podcasts | Spotify
| Let me give it to you straight: Motivation, as a concept, is flawed. It is defined as the desire or drive to reach a goal or need. Here’s an example of motivation in the wild: You decide to join a gym, sign up for a membership and go the first two days. On day three? It’s cold, you had a few wines the night before and you’re not feeling it. If you relied solely on motivation, you would say “hmm, I’m not as motivated I think I’ll skip today”. If, however, you shifted your mindset towards the concept of discipline, you would remove the element of choice. Rather than being motivated, you would HAVE to do it — no choice about it. We invite you to view your marketing ‘to dos’ as something that require discipline to complete; NOT motivation. Discipline is the ability to continue taking action, regardless of how you’re feeling or what obstacles may be in your way. We’re all human, we all get tired, we all have life get in the way, and we will always go through peaks and troughs of motivation. By shifting from relying on MOTIVATION to post on social media, or create podcasts, or do the ‘stuff’ you know you should be doing, and instead focusing on discipline — which means doing it anyway — you remove the ability to LET YOURSELF off the hook just because you don’t feel like it. Try it, and see what happens 😉 |
Are you ready to create, launch and scale your flagship digital course in 2022? Head to thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.
Enjoy this episode?
If you enjoyed this episode and The Lifestyle Business Sweet Spot podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.
Keep Listening!
Listen On: Apple Podcasts | Spotify
Design a Simple Lifestyle Business With High Profits, Working 5-Hour Days & a Lean Team
Get one actionable step each day for two weeks, and then weekly thereafter. It's 100% free — join 7000+ others.
Personal and CEO
Honest insights into the life of a Course Creator CEO -- the good, the bad and the (sometimes!) ugly.
All things Lifestyle Business catering to your version of the 'Lifestyle Business Sweet Spot'
Lifestyle Business
Business model
Design (or re-design) a wildly aligned expertise-based business model that feels just right for you.
Offer creation
How to build irresistible, "it sells itself" digital product-based offers.
Delivery
Delivering and fulfilling on stand out and streamlined high or low touch offers.
TRAFFIC
Develop a simple and sophisticated volume-based marketing plan to sell your scalable offer.
Want More?
LIVE LAUNCHES
All about live launches and promotional campaigns sell your online offers.
AUTOMATED FUNNELS
SYSTEMS AND OPS
Automated evergreen sales systems for sales in your sleep.
The back end business blueprint for all things systems, operations and finances.
