This one is aimed squarely at you, my little ‘personal brand-based’ founder darlings — in other words, the current and aspiring content creators, consultants, coaches, freelancers, creatives and knowledge-based founders of the Internet.

Over a series of five podcasts (because brevity ain’t my strong point), I’m going to break down for you everything I know about how to set a personal brand based business for big fun, big freedom and BIG money.

In this episode, we’re starting strong 🥃

I’m covering how to set yourself up as a personal brand based business the right way from the start to feed and fuel MULTIPLE, DISTINCT NICHES..

.. in a way that doesn’t bore you to tears, destroy your soul and keep you trapped in a box that feels like the online equivalent to maximum security prison for your happy, creative, multi-passionate little soul.

Listen On: Apple Podcasts | Spotify

Episode Show Notes

• 00:00 The importance of finding your niche
• 00:34 The cold hard truth about personal branding
• 01:37 Projects over businesses
• 02:24 Understanding personal brand-based businesses
• 04:29 Personal brand-based business vs. traditional business
• 06:30 What is a personal brand?
• 08:00 What are business interests?
• 10:23 Examples of personal brand projects
• 16:52 Conclusion and next steps

———

Recommended Next Episode: 

→ This is Part One in a series – subscribe to the podcast to get the next one the second it drops!

Links Mentioned: 

→ ‘Don’t Build Businesses! Build Projects!’ – Read this article on Substack

Keep Listening!

Listen On: Apple Podcasts | Spotify