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Stevie Dillon

❣️ Health Check Your Business! Ask THESE Questions to Diagnose the Health of Your Course Business

March 28, 2023

It’s true what they say: What got you here, won’t get you there.

And, if you’re a course creator that has already enjoyed that first sweet taste of success, it’s NOT going to be the same “hustle to the top”, “doing allll of the things” mentality that is going to catapult you from where you are into a business that feels as good as it looks, supports the LIFE you want to lead, enjoys high profit margins and doesn’t, on any level, burn you out.

In today’s podcast episode, we’re sharing a few key parts of the proprietary business diagnostic to allow you to self-assess the health of your online course business, and to discover the obstacles you need to focus on to get from where you are, to where you want to be.

Listen On: Apple Podcasts | Spotify

Here’s a few key questions to ask yourself when diagnosing the health of your course business:

💭 Endgame

Are you clear on whether you want a cashflow or an exit business, and EXACTLY what success looks like re: the path you’ve selected?

💸 Profit

Are you clear on the net profit margin you need in your business to provide you with a CEO salary that exceeds your living, investing and “safety net” needs?

⏱ Time

Do you spend 80% or more of your time in your “genius zone” (your most impactful, joyful and useful work that only you can do?)

👯‍♀️ Delivery

Do you spend five hours a week or less on “front-facing” activities (e.g. calls) to deliver your offer/s?

💁🏻‍♀️ Marketing

Do you have a consistent marketing presence that requires five hours or less of your time per week?

💲 Finances

Do you have a system set up for tracking your sales revenue, cash collected and “revenue as MRR” each month?

📈 Projections

Do you have a process in place for building out revenue projections to forward plan in your business?

💹 Metrics

Do you have a weekly scoreboard of key metrics to use to get a picture of the health of the marketing, sales, delivery and operations activities in your business?

📽️ Project Management

Do you have a seamless back end “skeleton” for your business, with a command centre, fully fleshed out project management system?

📌 Workflow

Do you have a system and flow in place to manage your time productively, always focused on the most important task in your business?

🧾 Accounting

Do you know how to set up a chart of accounts in your accounting system that serves you and gives you a clear picture of your income and expenses each month?

👩🏻‍💼 Planning

Do you a quarterly planning cadence for mapping sales revenue, campaigns, budgets, promos and key projects that will move you strategically towards your endgame?

👯‍♀️ Lean Team

Do you have a full list of documented daily, weekly and monthly recurring tasks in your business mapped out to efficiently delegate to current or future team?

🔧 Tools

Are you using tools, Al and automations to make your life easier and to simplify your processes without needing a big, bloated team to get things done?

👩🏻‍💻 Processes

Do you have clearly documented processes for all recurring tasks and projects in your business? A series of systems to set you free from doing it all yourself?

Keep Listening!

Listen On: Apple Podcasts | Spotify

Design a Simple Lifestyle Business With High Profits, Working 5-Hour Days & a Tiny Team 

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