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Lucy Percy

How Lucy the Lawyer Made $20k in Her First Lazy Launch

December 5, 2022

If you’ve ever felt like your industry has too many rules or regulations to create an online course, that you don’t have the time or that it’s all too hard – you need Lucy in your life.

Lucy Percy  is an expert estate planning lawyer, and the founder of online law firm Head and Heart Estate Planning. Around  the time Lucy joined Launchpad in December 2021, she was due to undergo huge changes and committed to prioritising creating a course SO THAT she could set her family up for the future and create more time freedom in the long term.

Lucy’s approach and the Head and Heart Estate Planning framework is so unique because it is a complete solution including the must-have legals, but also ensuring her clients are leaving a legacy of love and passing on their important life admin knowledge. Lucy’s course, Future Proof Your Family has allowed her to deliver her highly valuable and unique services using a hybrid model, at an inclusive investment price to protect more families.

In today’s podcast episode, Lucy walks through her journey as a course creator, why professional regulations are no reason to hold you back and her value and purpose driven reason behind creating her flagship course.

Listen On: Apple Podcasts | Spotify

In this podcast, we cover:

πŸ‘‰πŸ» The reason why Lucy decided that she needed to make a shift in her business model;
πŸ‘‰πŸ» What caused Lucy to make a change, and how she went about deciding on her flagship course topic;
πŸ‘‰πŸ» How Lucy got paid to create her course without webinars, launching or funnels;
πŸ‘‰πŸ» Why the size of community and audience is not as important as the engagement that you receive when putting forward your offer; 
πŸ‘‰πŸ» How Lucy navigates feeling like a novice in course creation;
πŸ‘‰πŸ» And more!

More about our Guest, Lucy Percy:

Follow Lucy on Instagram:

Stop letting your estate planning slip to the bottom of the to-do list, smash it out and protect your kids and everything you have worked hard for by joining Lucy’s program Future-Proof Your Family:

Are you ready to create, launch and scale your flagship digital course in 2022? Doors are OPEN for our January 2023 intake! Head to to apply for our 12 month, high touch group coaching program.

Keep Listening!

Listen On: Apple Podcasts | Spotify

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Get one actionable step each day for two weeks, and then weekly thereafter. It's 100% free β€” join 7000+ others.


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