Mathilde Kien

How Mathilde Has Built a Thriving Evergreen Course Business Without Launching in a Non-Business Niche

December 7, 2022

“I want to create a digital course but I hate the idea of launching or showing up live!”

“I’d love a successful course but I have a little one and I’m time poor!”

“I’m not in a business niche.. do hobby courses even make money?”

“I hate social media – can I still create a successful course?”

If you have asked yourself ANY of these questions or had ANY of these thoughts, this episode with the lovely Mathilde Kien is MADE for you!

Mathilde is a French teacher and podcaster. She’s the host of the French Made Easy podcast with over 2 million downloads (and counting.) She helps thousands of beginners speak French clearly and confidently from the comfort of their homes through her podcast and online courses.

In today’s podcast episode, we delve into how our Launchpad client Mathilde came into the program with an established course business, grew her evergreen webinar opt-in page conversion to 67% and how she fits course creation and Launchpad in around her young family.

Listen On: Apple Podcasts | Spotify

Here’s what we covered:

👉🏻 Mathilde’s experience creating her flagship course by herself vs within Launchpad;

👉🏻 What led her to finally take the leap to join Launchpad;

👉🏻 How Mathilde  grew her Evergreen Webinar Opt-In page conversion to 67% and tripled her foundation round student goal;

👉🏻 How Mathilde fit course creation and Launchpad in around her young family;

👉🏻 Why Mathilde hasn’t been on Instagram in over 1.5 years;

👉🏻 The continual evolution and refinement required to be an effective course creator;

👉🏻 And more!

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Listen On: Apple Podcasts | Spotify

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If you enjoyed this episode and the Lifestyle Business School podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.

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