I’m launching this week (could you tell? 😆) In the lead up, I committed to something that I have been going back and forth on for literal MONTHS:

Switching Lifestyle Business School from LIMITED TIME ACCESS (one year) to UNLIMITED ACCESS (for as long as the course exists). It’s a nuanced decision, and I still don’t know what the right answer is. 

But intuitively, I really felt a pull to test it — and so, a week ago I pulled the trigger. 

So, here’s a little summary of the pros and cons, why I’m testing it for this launch and why I’m actually not 100% committed that there is one “right” way — yet. I will test it, see what the data says, and decide from there. 

And PS — if you have been thinking about joining Lifestyle Business School, this MAY be the only time I offer unlimited access (it will depend on the outcome of my experiment offering it!) So, now is the time.

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Why I’m testing unlimited access:

Better testimonials LONG TERM

I am teaching a transformation that happens over more than one year. There are quick wins along the way, but I want my students to have an opportunity to really utilise the curriculum to get BIG wins, in addition to the smaller wins along the way.

Higher conversion rates

My hypothesis is that I will have more people join given the unlimited access. This is untested and a hunch, so I am curious to find out.

It would be MY preference

As a consumer, it’s what I would want. Especially this year where life seriously derailed me, I (as a consumer) would want to know that if I was buying something I had as long as I needed to complete it. I want to create a strong brand experience, and if I put myself in my own students shoes — this would create that for ME.

LBS is a resource library

 There are pieces of LBS that will be relevant at different phases of your business journey. Cutting off access after a year might limited the value you would continue to receive by being able to revisit things.

It’s not a drain on MY resources

I wouldn’t do this if it meant more of my time (for example, if the offer was a coaching offer like my previous offer, Launchpad, was). But, it’s not. And actually, doing it this way will complement any future “higher intimacy” offers I create because there is a clear delineation between my COURSE.. and my COACHING/CONSULTING.

It FEELS right

This is not a good “business” decision when I look at it short term. It’s expensive — honestly, doing this launch right now will probably only JUST cover the cost of the decision I made to do it. But, I’m not in business for short term decisions. I want to build strong brand experience, and I want this offer to deeply impact people. If this decision has that effect, it will pay me back hundreds of times over IN THE LONG TERM.

Possible Cons and Why I’m nervous:

Procrastination

I’m worried people will procrastinate; I’ve already had evidence of this — a couple of students asking if the curriculum will still be available in 2026 because they want to START then. I hate that for them! 

What a waste not to be SO MUCH CLOSER to a lifestyle business by then! I have worked hard in the lead up to this launch to offset this, introducing a clear roadmap, incentives for taking action, and paid sprints to get people into action. We will see. If switch back to limited time access, it will be because of THIS.

Testimonials

If people DO procrastinate, they won’t be taking the action required to get results. This is ultimately bad for them, bad for business and bad for me.

Clarity

I am an ex-lawyer, and lack of clarity doesn’t just concern me, it sends RISK! RISK! RISK! alarm bells ringing. It’s why I haven’t offered LIFETIME ACCESS — because, it’s the most ambiguous term I have ever heard of. I am offering unlimited access whilst LBS exists.

 Still a big promise, but I have made sure the terms are watertight.

How to Switch:

➡️ From Limited Access to Lifetime Access

This is what I have decided to test, so here’s my experience. 

Firstly, do it before your “limited time” offer ticks over. Otherwise, you’ll likely need to refund people money (unless the price has increased also). 

Secondly, ensure that it is clearly communicated to existing students, and include them in the deal for their loyalty. 

I did this by offering for my students to upgrade to a deal including calls, the extended access and other bonuses. 

It’s not a “cheap” decision. Even TESTING it in this launch is a $150k decision, because I wanted to make sure the students already in Lifestyle Business School (and who have been so loyal in staying — some for over a year now) got the same deal.

So, it meant taking a big gulp and committing to SWITCHING OFF PAYMENTS.

And, a lot of them. People might think that’s crazy, but I don’t — and I can’t explain why, other than that it FEELS right. I am a data girl, but I match my data brain with intuition and my gut is leading the way here.

➡️ From Lifetime Access to Limited Access

This is an easier move. 

Simply make the decision on the change date, and do it.

Make sure it’s clear on all sales communications moving forward, and you’re done!

Let’s start a conversation: 

I’m curious — what are your thoughts on limited access v “unlimited” access to curriculum?

Does it differ based on the nature of the offer — eg course, course with coaching etc? 

What is your experience as a course creator, and as a student? 

Head over to my Instagram @steviedillon_ and let’s chat! 

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RIGHT NOW, in this launch, you can join Lifestyle Business School and get access to curriculum for as long as the program exists. So, now is the time to join if its been on your mind because this is ONE BIG EXPERIMENT that you will get to hugely benefit from. 

Join now before doors to this offer close and the price increases on 31 October.

Keep Listening!

Listen On: Apple Podcasts | Spotify