Online business is changing. With the prevalent decrease in the social media engagement, here’s three very specific and practical things I’m doing to adapt to the new environment.
- Social Media — invest in your performing content to get more engagement
- Email Marketing — start nurturing your email list
- Role of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platform
In this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected.
Listen On: Apple Podcasts | Spotify
Episode Show Notes
00:00 Changes in the online business industry
01:22 Traditional attention channels
03:10 Evaluating channel effectiveness
06:39 Shifts in social engagement
18:43 Revamping email strategies
26:24 The Role of podcasting
34:26 Conclusion and next steps
———
Recommended Next Episode:
→ Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It)
→ Ep 272: Pay Me Attention: How to Grow, Fast.
Keep Listening!
Listen On: Apple Podcasts | Spotify
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