So, you have big business goals – incredible!

What’s your plan to achieve them?

Q4 is sneaking up on us, and as anyone in online business would know that means prime money-making season!

There is a lot of opportunity in the final three months of the year. 

Whether you’re well behind on your annual sales goal or you’re simply looking to maximise the opportunity that this time of year brings, preparation will give you the BEST chance of making this your biggest quarter of sales yet!

The best way to prepare? 

With a simple, actionable marketing plan. 

If you haven’t created yours yet, now is absolutely the time. 

Planning ahead will allow you to get strategic, and squeeze the most juice out of this prime time on the online business calendar. 

In today’s piece, we will walk through how to create a simple marketing to smash your Q4 goals, and set yourself up for a strong end to what has for many been a more trying year. 

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How to Create a Simple Q4 Marketing Plan

Step One: Define Revenue Goal 

All businesses will have a GOAL for the amount of money that they want to make during the year/quarter. 

This is the starting point, because ultimately all marketing and sales activities in your business are in SERVICE of your revenue goal.

A marketing plan is HOW you intend to achieve your revenue goal. It sets out your offers, ideal customers for each and the campaigns you will be running across the designated period to achieve your revenue goal.

To do: Define your revenue goal. 

Step Two: Map Offers

Decide which offer or offers you will focus on selling to achieve your revenue goal, and your revenue goal for each offer. 

Ideally, you have a simple, lean offer suite with maybe one or two offers. 

List them out, and ensure that the revenue goal matches your overall revenue goal. 

Note: In addition to your “core” offers, it is also recommended that you have an audience offer that is always for sale to offset your ad spend. This should NOT form part of your revenue goal, and instead is designed to completely offset your marketing spend. 

To do: Map your offers. 

Step Three: Map Your Sales Activity

Decide which sales campaigns you are going to run. 

Campaigns are the specific live or automated launches and promotions you will run throughout the year to achieve your revenue goal. 

For each campaign, you will map out:

• Campaign Type: What sort of campaign will you run? Will it be a full live launch, a smaller promotion or an automated campaign?
  
• Sales Offer: What is the specific sales offer for the campaign?
  
• Funnel: What is the selling system you will focus on to run the campaign?
  
• Dates: What dates will the campaign run for?
  
• Revenue Goal: What is the specific revenue goal for the campaign? 

To do: Map your sales activity. 

Step Four: Determine Required Traffic

Your traffic goal is the specific NUMBER of clicks you need to achieve to your campaign to achieve your revenue goal.

To achieve this number, you will need to know your sales metrics, specifically what your average conversion rate is. Once you have that number, you can reverse engineer into the amount of traffic required to generate that number. 

Note: This will also require an understanding of your click power. 

Because, for a lot of campaigns, you need to get that traffic in a short window of time, you also need to know and work on your “Click Power” – which is your ability to deploy the goal number of clicks (traffic) to your campaigns in a small window of time.

This will require a specific “always on” list building strategy, and a strategy to nurture them. 

To do: Calculate required traffic to achieve your goal.

Step Five: Generate Traffic Plan

Ultimately, the goal of a marketing plan is traffic.

Whereas, the goal of your campaigns is sales (they work together)

So, the final step is to make a plan for reverse engineering into your traffic goal. 

What marketing activities will you commit to, and when? 

What budget will you allocate, and what do you hypothesise will be the results? 

To do: Build traffic plan, including traffic sources, traffic plan and budget. 

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The good news? All of this can be accomplished in half an hour or less, and it can ALL be mapped on one simple document. 

We provide this document, as well as the planning calculators and done for your traffic recipes you need to do this quickly and easily inside of Lifestyle Business School. 

In Rinse and Repeat, we give you the done-for-you sales campaigns rolling out your chosen live launch, promotion or automated campaign. 

Then, in Traffic Playbook, we hand you the traffic recipe specific to each campaign, and the full traffic plan, strategies and swipes to implement it effectively. 

Lifestyle Business School is six courses for building a leveraged online business to your version of the lifestyle business sweet spot — high profit margins, time leverage and a lean team – for less than the price of one. 

Come and join us in Lifestyle Business School.

Keep Listening!

Listen On: Apple Podcasts | Spotify