Here’s 7 things I see holding business owners back from their goal to build a leveraged business model, based off seven years of experience and working with hundreds of online founders, and noticing patterns.
I hope recognising these will help you to shortcut the process.
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Here’s my 7 Top Tips for Building a High Profit, High Leverage and High Happy Business Model:
1️⃣ Time & the Hockey Stick Effect:
Building a leveraged business model takes MORE time upfront, and less time later on.
There is a hockey stick effort on your income. It will start high because you are doing 1:1 service work, it will NEED to dip whilst you do the upfront work on building a leveraged asset, and then it will spike as your value divorces from your time.
Cut the time you spend on unleveraged work by 30% to work on the leveraged work.
2️⃣ Misaligned Positioning
No-one wants your marketing plan, or Meta ads training, or keto diet plan.
They have a problem they want solved, and they want to know that there is a solution.
Get clear on who your offer serves, and match what you do to their problem.
This will solve just about every other problem, it also usually takes the longest to get “right”. Be kind to yourself.
3️⃣ Too Many Offers
At max, you need three offers – an audience offer, a core offer and an anchor offer.
They should all complement and feed into each other.
If you have more, or they aren’t aligned, it will feel overwhelming and hard. And if you don’t have one working well for you yet, don’t try to build the other two.
4️⃣ Not Applying Scalable Traffic Strategies to a Scalable Business Model
The traffic strategies that work for a 1:1 or service business model won’t be enough when trying to sell a leveraged offer. More units to sell means that you need more eyeballs to see your offers.
You need clarity on the amount of traffic you need, and a NEW lead acquisition channel to get there.
5️⃣ Not Making ROI based investment decisions
No-one blinks an eye when a brand new cake shop spends $50,000 on a lease and equipment to get up and running, but online businesses refuse to invest in anything meaningful to gain momentum without demanding a direct and immediate ROI.
Once you have the offer sorted, learn the math involved to make ROI based decisions to invest wisely to grow.
6️⃣ Solving the Wrong Problem
Developing the skill of recognising what the problem is, is a skill.
Most people are trying to solve the wrong problem.
Knowing the problem, and solving the right one, will cut your journey in half (or more).
7️⃣ Product-Model-Founder Misalignment
There is no right way of doing online business, only what is right for you.
You need clarity on your endgame, and the model that fits you as the founder.
Don’t blindly follow someone else’s model just because it worked for them.
First figure out if its right for you, THEN implement the strategy
In Lifestyle Business School, we focus on a structured approach to building a leveraged, expertise-based business model – actively working to avoid these pitfalls to build an aligned model with structured strategy that is right for YOU.
Join Lifestyle Business School at lifestylebusiness.school/join
Keep Listening!
Listen On: Apple Podcasts | Spotify
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