Personal and CEO



Business Strategy

Content Creation


Podcast Categories:


Stevie Dillon

Why I Decided to Create a Membership

October 20, 2023

Lifestyle Business School is officially here! 🎉 This is a complete business operating system ⚙️ for building an expertise-based online business to the lifestyle business sweet spot.

Here’s the catch… It’s a different offer to anything I‘ve created before.

After our podcast episode this week showing you a sneak peek behind the scenes at our brand new offer, I thought some of you may be wondering WHY.

So in today’s BONUS podcast episode I’m going to spill the beans on why I decided to create a membership..

Listen On: Apple Podcasts | Spotify

Here are the 6 reasons why:

Reason 1: Free Communities Suck

I’ve mentioned before that I am craving more interaction on things like my podcast episodes, on Instagram and in general. I started a free community, 4,000 people joined and honestly? It sucked (not totally, but people weren’t properly invested). I have realised that that REAL community is best cultivated in paid containers; and so I am intentionally growing a community of people all with a similar endgame in Lifestyle Business School.

Reason 2: I’m Realistic About the Journey

I talk a lot about wanting to work with business owners who aspire to a Lifestyle Business Sweet Spot endgame. Equally? I am honest about the journey; this is not a place where I promise passive income and pina coladas. Lifestyle Business School is strategically set up to enable current and aspiring expertise-based business owners to have access for AS LONG AS THEY NEED. We want to be with them the whole way; and I wanted the container to allow for that.

Reason 3: Finding People with a Common Endgame Matters

I spent a good couple of years of my business journey chasing someone elses dreams. I joined a $30k AUD mastermind and the founders endgame at the time was completely different to mine (my lack of self awareness, not their ‘fault’ to be clear).

I wanted to create a space where people who intentionally desire a lifestyle business (and are still ambitious enough to work for it) could be in a space with others that have a similar endgame to learn from and collaborate with.. without paying $30k for the privilege.

Reason 4: This is Truly a One-Stop Shop

Originally, my plan was to sell the programs inside of Lifestyle Business School for $2,200 each (you can still buy them separately for that – sales pages coming soon!). But honestly? I want a simple business. Having everything in one place, all structured in a roadmap style format with 90 day “projects” to work on means that my members don’t need to buy ten different programs, try to piece things together or wonder what they are missing. EVERYTHING will be included in Lifestyle Business School. This is a test and a risk, I may be leaving lots of money on the table but it feels right and so I’m going with it.

Reason 5: This Will Not be a Vanity Launch

One thing I know for sure? I won’t be talking about my $400k launch or similar after this (as I have in the past), because it won’t be that. It will be tempered, and the income will be monthly recurring revenue rather than a big cash injection that looks good on paper. The continuing revenue be reliant on providing stellar content and resources, and I felt confident in my ability to deliver that.

I want to model a simple, sustainable business that feels good, and that doesnt mean huge peaks and troughs. I will share what worked and what didn’t in this regard inside the membership, and I think that in itself is valuable…

Reason 6: I Can Build This Up Over Time

I wanted to make the offer so irresistible that people would SEE the value immediately, which will allow me to build the offer without relying only on flashy live launches to draw people in. My goal is to make this so good that people are talking about it everywhere, and having a membership style offer FORCES me to make sure its world class.

Lifestyle Business School FOUNDATION opening is on until Tuesday. We’re currently offering very special pricing and some epic launch bonuses, including a six week sprint and the opportunity for us to promote you! To join us before Tues, head to:

Keep Listening!

Listen On: Apple Podcasts | Spotify

Design a Simple Lifestyle Business With High Profits, Working 5-Hour Days & a Lean Team 

Get one actionable step each day for two weeks, and then weekly thereafter. It's 100% free — join 7000+ others.

Listen + subscribe

Listen + subscribe

If you enjoyed this episode and the Lifestyle Business School podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.

Enjoy this episode?

Leave a review

Reviews are like PODCASTER GOLD. If you leave a rating + review on ITunes, screenshot it to me via Insta DM for a Instagram shout out on my stories [just my way of saying a HUGE thank you!]

Leave A Review

Listen + subscribe

Listen + subscribe

Subscribe Now

Design a Simple Lifestyle Business With High Profits, Working 5-Hour Days & a Lean Team 

Get one actionable step each day for two weeks, and then weekly thereafter. It's 100% free — join 7000+ others.


Thanks! Your message has been sent







That’s me!

Back-end business blueprint for becoming the CEO of your business?


That’s me!

Build (or re-build) an expertise-based online business to the Lifestyle Business Sweet Spot?


Are you

Agenda One Regular Bold
Agenda One Regular Italic
Editors Note Italic
You can ignore this canvas - it won't display anywhere but is needed to display fonts correctly
Marketing by
Marketing by