Personal and CEO

Interviews

Marketing

Business Strategy

Content Creation

All

Podcast Categories:

SUBSCRIBE

Lady strolling along a beach

Why Setting an Arbitrary Revenue Goal is Bad for Business

April 4, 2023

❌ Do not do this: Set an arbitrary and likely unrealistic revenue goal for your next 12 months (without any clear idea of WHY you’ve set it), burn yourself out hustling to achieve it and then wonder where it all went wrong.

Here’s what I so often see:

People under $100k a year setting $100k as their revenue goal.

People over $100k setting $1m as their revenue goal.

And 99% of the online business world selling their coaching and programs of the back of being a “6 figure” or “7 figure” business owner (even if it was for a year in 2020).

In today’s podcast episode, I will be deep diving on why you need to stop chasing an arbitrary revenue goal and start thinking about what would sustain the life you want, drown out the silly unrealistic expectations and get clear on your profit number.

Listen On: Apple Podcasts | Spotify

I’m not a fan of arbitrary revenue goals anymore.

Here’s what I AM a fan of instead:

1️⃣ Getting clear on the EXACT personal profit goal that will fulfil all of your personal, investing and lifestyle needs.

2️⃣ Working out the business profit you need to achieve that (because, you know, taxes).

3️⃣ Reverse engineering into a Profit Optimised Business Model to achieve THAT.

4️⃣ Enjoying the journey and being okay with it taking more than 1yr to get there.

Here’s why:

1. Usually, the NUMBER you need to make is actually less than you think. Which means you DON’T need to create a big crazy empire, hustle for endless leads or break the bank on Facebook Ads.


2. Profit is way more important than revenue. Focus on the profit number.


3. This whole thing is a marathon, not a sprint. Sure, the online course world SELLS stories of making a million dollars in a day… but they don’t share the burn out, unsustainable delivery models, dysregulated nervous systems or missed moments it took to get there.

Stop chasing an arbitrary revenue goal.

Start thinking about what would sustain the life you want, drown out the silly unrealistic expectations and get clear on your profit number.

Maybe you only need $360k in profit, and 100 sales. Maybe it’s $500k but you need to stop with the crazy ad spend so your profit number is higher.

Maybe you need to stop trying to double every year and slow down.

Maybe, maybe, maybe…

Keep Listening!

Listen On: Apple Podcasts | Spotify

Design a Simple Lifestyle Business With High Profits, Working 5-Hour Days & a Lean Team 

Get one actionable step each day for two weeks, and then weekly thereafter. It's 100% free — join 7000+ others.

Personal and CEO

Honest insights into the life of a Course Creator CEO -- the good, the bad and the (sometimes!) ugly.

All things Lifestyle Business catering to your version of the 'Lifestyle Business Sweet Spot'

Lifestyle Business

Business model

Design (or re-design) a wildly aligned expertise-based business model that feels just right for you.

Offer creation

How to build irresistible, "it sells itself" digital product-based offers.

Delivery

Delivering and fulfilling on stand out and streamlined high or low touch offers. 

TRAFFIC

Develop a simple and sophisticated volume-based marketing plan to sell your scalable offer. 

Want More?

LIVE LAUNCHES

All about live launches and promotional campaigns sell your online offers. 

AUTOMATED FUNNELS

SYSTEMS AND OPS

Automated evergreen sales systems for sales in your sleep.

The back end business blueprint for all things systems, operations and finances.

Browse All posts Here

Listen + subscribe

Listen + subscribe

If you enjoyed this episode and the Lifestyle Business School podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.

Enjoy this episode?

Leave a review

Reviews are like PODCASTER GOLD. If you leave a rating + review on ITunes, screenshot it to me via Insta DM for a Instagram shout out on my stories [just my way of saying a HUGE thank you!]

Leave A Review

Listen + subscribe

Listen + subscribe

Subscribe Now

Design a Simple Lifestyle Business With High Profits, Working 5-Hour Days & a Lean Team 

Get one actionable step each day for two weeks, and then weekly thereafter. It's 100% free — join 7000+ others.

FOR CURRENT AND ASPIRING COURSE CREATORS AND ONLINE EXPERTS

Thanks! Your message has been sent

LIFESTYLE BUSINESS SCHOOL

Podcast

results

COURSES

About

IMPACT

That’s me!

Back-end business blueprint for becoming the CEO of your business?

SEEKING THE

That’s me!

Build (or re-build) an expertise-based online business to the Lifestyle Business Sweet Spot?

READY TO 

Are you

Agenda One Regular Bold
Agenda One Regular Italic
Editors Note Italic
You can ignore this canvas - it won't display anywhere but is needed to display fonts correctly
Marketing by
Marketing by